Digital Marketing

Inflight Marketing Opportunities Missed…

When you think about a domestic or international inflight experience, the airlines hold a very captive audience. As a passenger, there are limited distractions. This is a fertile environment for very targeted communication messages. Research backs this up. A study conducted by JGM-Research firm uncovered that 39% of Chinese travelers purchased a product after seeing it inflight.

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Content Marketing Strategy – Evergreen and Timely Content Explained

Whatever side of the fence you work on, content marketing strategy is one of the topics coming up for discussion on a regular basis. As we conduct our workshops, we discuss the pros and cons of both evergreen content, that has a long life span and timely/situational, content that captures attention in relevant moments. First

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