Our virtual training studios are well used by clients through recent times. As you can see from the photographs below, we have invested in professional video and audio equipment to ensure the virtual training experience is of the highest quality. We leverage 2 cameras, with one setup specifically for a ‘real’ whiteboard so the trainer […]
If you have an active social media account you are starting to grow, or even have an established audience, how do you build content on a budget? How will you create, manage and post content on those channels in a cost efficient manner? Browse through the below tools – they’ll be your new best work
Do you struggle to come up with new, unique content? Well, you definitely aren’t alone. Read below for tools and tricks that will help you generate content marketing ideas. There are a few main ways to generate content ideas – researching what your competitors and influencers are talking about to get inspiration, leverage others or
There are two basic strategic digital marketing models to find and keep customers known as the 4 C’s and the POEM. Model your next product launch or campaign strategy with the 4 C’s in mind, and ensure you have the right mix of media to stand out above the rest. 4 C’sUse the 4 C’s model when planning
When you think about a domestic or international inflight experience, the airlines hold a very captive audience. As a passenger, there are limited distractions. This is a fertile environment for very targeted communication messages. Research backs this up. A study conducted by JGM-Research firm uncovered that 39% of Chinese travelers purchased a product after seeing it inflight.
Whatever side of the fence you work on, content marketing strategy is one of the topics coming up for discussion on a regular basis. As we conduct our workshops, we discuss the pros and cons of both evergreen content, that has a long life span and timely/situational, content that captures attention in relevant moments. First
These five, easy-to-use and inexpensive tools will help you improve your marketing and make you stand out in the boardroom. Google TrendsGoogle Trends is a free service that provides insights into consumers’ search behavior. The tool shows how often different keywords, subjects and phrases are searched for within a specific timeframe. You can narrow
Over my career, I’ve met and trained literally hundreds of marketing managers, and watched the discipline grow in complexity and scope. Rarely do we get a chance to stop and take note and ask ourselves the questions… What skills do I need to continue to grow my career in marketing? What skills do I need