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DIGITAL MARKETING & MEDIA ESSENTIAL SKILLS

..teaches you the hands-on skills of digital marketing while you implement on your laptop

A brief summary

A practical, hands on and demonstrative digital marketing workshop giving you the skills to implement digital marketing and media strategies in your agency, marketing department or business. The workshop covers popular and niche digital marketing techniques, tools, tips and tricks for you to up your skills to rely less on digital specialist and partners and put you in control.

What will you learn

Across 2 days of face to face training you will learn:

  • Countless hands-on digital marketing skills working with your website, deep consumer insights, social influencers, social, images, search, text, video, tracking & so much more
  • How to build and optimise content, of any type, at speed with killer insights
  • Competitor Analysis: How to generate multiple digital marketing led competitive insights
  • Techniques to automate many of your digital marketing activities
  • How to increase your digital marketing productivity internally to work more effectively and efficiently with your partners

Learn the hands-on digital marketing skills direct from a specialist digital marketer and trainer

The workshop is designed to give you the practical skills to be a better digital marketer. We show you the techniques, tools, tips and tricks so you can take control of your digital marketing. For marketers, with this knowledge you will be able to not rely on partners so heavily and take control of this growing channel. For agencies, you will be able to create more products and services to work on a deeper level with your client. This workshop is VERY practical and most lessons are conducted on a laptop working along with the instructor on the big screen.

 

What You Will Learn:

By the end of this workshop, you will have an up-to-date working knowledge across digital marketing so you can:-

  • Countless hands-on digital marketing skills working with your website, deep consumer insights, social influencers, social, images, search, text, video, tracking & so much more
  • How to build and optimise content, of any type, at speed with killer insights
  • Competitor Analysis: How to generate multiple digital marketing led competitive insights
  • Techniques to automate many of your digital marketing activities
  • How to increase your digital marketing productivity internally to work more effectively and efficiently with your partners
  • Be more confident implementing digital marketing within your brand, business or agency
  • Automate may of the mundane and repetitive tasks of digital, freeing you up to do higher level work

Very detailed session and tailored to our business everyday challenges

Brands that have attended

Who should attend?

  • This workshop is designed for anyone in the marketing industry who have some of the below traits…
  • Marketing professionals who wish they were more confident working with digital marketing and media who want to be more hands on, OR have a stronger appreciation for how digital specialists and agencies deliver your work
  • Creative agency account managers who want to up their digital game to deliver more products and services to the client
  • A digital specialist who has deep knowledge in one area (e.g. SEM or Programmatic) who wants to broaden their skills set beyond this discipline
  • Anyone who has a side hustle or project who wants to leverage digital marketing channels to launch of sell their idea or concept

This workshop is NOT designed for…

  • Digital marketing or media professionals who are very confident in digital marketing implementation who know it all
  • Anyone who is happy with their current confidence level in dealing with digital marketing and media and does not seek growth

Content Outline

One
How to generate deeper consumer/audience insights independently from your own laptop
This unit is a foundational unit as the insights learned here are leveraged through many of the other units within this program. In a short space of time, you will be able to generate audience and industry insights across a wide range of digital channels. After the workshops your content and marketing strategies will forever have great insights.
Two
Spy on your competitors – How to generate competitive insights
Digital marketing leaves clues. Lot’s of them. We show you how to find them and draw conclusions as to what strategies your competitor, and your industry at large, is using. Use and apply these new skills across a wide range of digital channels.
Three
Evaluate social influencers & followers
Have you ever wondered if social influencers fake their followers? Buy fans? We show you how to research the influencers to see if they are legit and worth aligning with your brand.
Four
How to work with articles, blogs and text based assets efficiently
You probably wouldn’t believe this… We will show you how to create a content marketing article, without writing one bullet point or paragraph, with just a subject headline in under 2 minutes.
Five
Learn to build images & video assets at low costs
If you aren’t using video in your digital marketing in 2019 – I think it’s time we had a chat… Consumers prefer visual based communication in social channels. In this unit we will show you how to generate image and video based content using a wide range of digital marketing tools.
Six
Tweaking the marketing performance of your website for higher conversions
Do you know how to increase the marketing performance of your website to increase conversions? We will show you multiple techniques, tools and tips to increase the likelihood of visitors turning into leads or sales.
Seven
Explore chatbots and automated online customer service
Whilst chatbots aren’t for every brand, we will demonstrate (while you following along), how to build a simple chatbot live in the workshop. This technology isn’t that scary as you think it is and is actually very similar to other automated marketing channels.
Eight
DIY SEO and Google Ads techniques
Whilst this is not a 2 day intensive Google Ads or SEO workshop, we will show you how you can tweak your digital marketing strategies with search in mind. There are small changes that can be found very quickly, that can make a big differences to your SEO and Google Ad performance.
Nine
Learn how to get started with light marketing automation
Leveraging marketing automation is a smart way to increase your marketing, and marketing team’s, efficiency. With a host of options, we should you how to take your first steps in how to setup and plan for marketing automation.
Ten
Increase your efficiencies working with partners
Through our experience of working within, and with agencies, we will highlight the best practise techniques and tools we’ve created and discovered. This means less times in meetings, faster builds and lower account management fees.

Workshop Location

We hold many of our public workshops at Clifton’s in the Sydney, Melbourne and Brisbane CBD. The catering, hospitality and location of Clifton’s venues ensures for an easy and successful workshop.

What participants say about digitalbrief workshops

What’s included in Digital Marketing & Media Skills workshop?

  1. 2 Days of face to face digital marketing and media trainer – presented by the industries leading digital trainer with over 18 years of hands on digital marketing and media experience.
  2. Printed workbook – so you can capture as many notes, examples and models you can throughout the sessions
  3. Fully catered – You will not be going hungry through our regular morning tea, lunch and afternoon breaks throughout the whole program.
  4. 365 Online Learning Access to DM&M Essential Strategies Online – Through our online learning product, Accelerate, we give you access to the online version of “Essentials” workshop
  5. Digital Resource Library Access – Just imaging gaining access to the shortcuts to research, tools, extensions and resources we use to craft our workshop? All included for you.
  6. Invitation to the digitalbrief PRIVATE Facebook group – All attendees of our workshop are invited to collaborate and share knowledge within our exclusive group.
  7. 10% off your next workshop COUPON – You’ll receive a 10% discount to use at your next digitalbrief hosted public workshop, valid for 24 months.
  8. 25% off ACCELERATE digitalbrief online learning assets – You’ll receive a 25% discount to use within 12 months of completing your workshop.

SYDNEY

$1,500 +GST
April 08-09 2019

MELBOURNE

$1500 +GST
April 10-11 2019