On-Demand Digital Marketing Workshops
Pre-recorded workshops ready to start on any device with an internet connection.
What are 'on-demand' workshops?
Can’t get to a workshop, or want to catch-up on content at a later date? Our on-demand will suit your learning needs. Our on-demand learning catalogue below covers our popular strategy based workshops below.
Essentials On-Demand
This is our most popular Digital Marketing & Essentials program captured and delivered in an on-demand learning environment. Fill-in-the-gaps of your digital marketing knowledge in your own time with the on-demand version
- Grow your digital marketing knowledge across a wide variety of digital marketing channels
- View 2 days of content across 10 lessons.
- Face-to-face workshop downloadable for printing
Digital Skills Advantage
Our most popular skills based workshop is now captured in an online learning environment. This workshop is a bundle of 10 smaller skills based workshops spanning a wide variety of digital marketing skill areas.
- Comprises of 10 x Skills based workshops
- Great for marketers who want to learn the 'hands-on' approach to digital marketing.
Headline Generation
(FREE)
No matter what content marketers create, it all starts with a strong headline!
Get involved with our skills based courses by taking our ‘headline generation’ course 100% for free.
- Multiple techniques to generate scroll stopping headlines
- Learn how to use headline generation tools and strategies
Create Social Media Images & GIFS
Marketers do not need a design degree to create many social media and digital marketing assets. This workshop enables anyone with an internet connection to create graphics and GIF’s.
- Learn how to create professional level images and GIF's with free and low cost tools
Managing Social Media Influencers
Research, review & monitor to keep your social influencers honest with this skills-based content. Learn how to research and understand if specific social influencers are ready for your brand.
- Find, research & evaluate social media influencers
- Learn key metrics to measure the value of influencer performance
Build Video Based Marketing Assets
As demand for video based content increases, marketers must invest in video assets to gain in social channels. This workshop shows how low cost and easy to use video tools can stretch your production budget further.
- How to generate video based assets with smaller budgets in mind.
- Leveraging AI technology to automatically create videos saving time and money.
Marketing Productivity
Work smarter, not harder. We offer several ways marketers can save time and increase efficiency through marketing productivity tools
- Marketing team communication strategies
- How to provide feedback across digital marketing assets
- Time saving tools to speed up multiple marketing processes
Consumer Insights
This workshop highlights how to generate consumer insights used in marketing planning without a hefty price tag associated with it.
- How to learn what content is resonating online with your target audiences
- We show you the lesser known screens with popular research tools that generate amazing insights
Digital Tracking & ROI
How to track your digital marketing efforts, with an emphasis on the world’s most popular measurement tool, Google Analytics. This is the ‘hands-on’ skills of digital marketing tracking.
- Google Analytics introduction and key screens walk-through
- Little known 3rd party tools that integrate with GA, or can work in combination to increase digital tracking insights
- This workshop does not cover GA4
Increasing Conversion Rates (CRO)
This is one of the most overlooked areas of digital marketing. How can marketers increase their conversion rates? Small changes here make a massive difference in results.
- How to increase conversion rates across multiple channels of digital marketing
- Learn low cost yet highly effective tools to generate stronger results for your busines or brand
SEO & SEM Skills
Marketers with smaller budgets will need to be very hands-on with SEM and SEO. In this value packed workshop, we demonstrate and show you many of the necessary skills to help you manage SEM and SEO.
- How to leverage Google's tools to generate keyword insights and demand
- How to determine how competitive SEO is for your target keywords
- How to get started in guest blogging and generate backlinks
Market / Competitive Analysis
Some people say this course should be illegal. We will show you how to generate deep market or competitive insights through free and low-cost tools available to marketers large and small.
- Learn what marketing tools and technology the market is using and compare to your own profile
- Get Google Analytics type data on your major competitor without their GA login.