Strategic Digital Marketing Workshops
Workshops designed to increase the digital marketing strategic decision making outcomes, confidence and capabilities of marketing teams.
What are 'strategy-based' workshops?
Strategy based workshops are our most popular. The content is focused on digital marketing strategic models, how a particular channel is used with digital marketing strategy, how the digital landscape is changing, and how to address with digital marketing strategy. The vast majority of our clients are after strategy-based workshops.
The ‘Essentials’ workshop is our most popular strategic workshop. The ‘Strategic Digital Marketing In 2024’ is more advanced content suitable for executives. Our content marketing strategy workshops are often coupled with ‘How-to’ skills based content in our skills section.
Digital Marketing Essentials
Covering many areas of digital marketing and media, this workshop is favoured by many of our clients on all sides of the marketing fence.
- The fastest way to grow digital marketing strategic decision capability across every major digital marketing channel
- 1/2 day to 3 days options available
- Face to Face, Virtual and On-Demand Option
Strategic Digital Marketing
A step up from our ‘Essentials’ workshop, we venture deeper into strategy creation and what is influencing digital marketing strategy decision making.
- Digital Marketing Strategy Development Process
- Trends Influencing Digital Strategy
The A-Z Of Content Marketing Strategy
Everything you need to know to deliver content marketing strategy for small or large businesses.
- The content marketing process from start to finish
- How to communicate content strategy aligned to customer insights
- How to showcase the value of content marketing investments to your business or client
Customer Journey Mapping
The most powerful modern marketing strategies are customer centric. In this workshop, we teach you the full customer journey mapping process, whilst you apply it to your own live brief
- Customer empathy mapping & persona development
- Customer centric journey mapping process & development
- Aligning content marketing themes to customer journey
Digital Media Sales Advantage
If you sell media products direct or via an agency, and want to be more confident pitching your digital products, this is the workshop for you. Refine over many years and delivered all over APAC, this will give your team the most confidence to sell digital media products to clients large and small.
- How to position your digital product in a crowded marketplace
- Look 'behind-the-scenes' at 2 of the worlds largest digital ad products, live.
- How to confidently present a mid or post campaing report
Custom Workshops
Our most popular workshop for marketers, government communications professionals and agencies of all types.
We often create bespoke marketing and digital marketing workshops for marketing teams across all sides of the fence.
- Bespoke training created specifically for your teams needs.
- Customise existing learning programs for your requirements
- Integrate both strategy and 'hands-on' both content into one learning program
- Record the training program to extend the life of the content