Digital Marketing Courses in Sydney and Melbourne

 

Upcoming Public Digital Marketing Training 

There are not currently any sessions scheduled at this time; however, we are always adding events to our schedule. To join one of our waiting lists, click below. There is no obligation to attend the event once it is scheduled so sign-up today!

Workshop Partner Date Timing Location
Digital Media Sales Advantage – Melbourne digitalbrief Logo 20th September & 21th September 9a – 4:30p Melbourne
Digital Media Sales Advantage – Sydney digitalbrief Logo 26th September & 27th September 9a – 4:30p Sydney

 

 

Digital Marketing and Media Essentialswhatshotwhatshotwhatshot

Melbourne & Sydney Face-to-Face Workshop DurationONE DAY, TWO DAYS or FOUR HALF DAYS

Online Learning Available

 

Workshop Overview

Get a digital marketing strategy shortcut with this Essentials workshop, designed to expand the participants’ knowledge and understanding of digital strategy beyond your specialist digital area or starting point.

Working with the popular POEM (Paid, Owned and Earned Media) model, this course brings you up to date with leading digital marketing and media strategies across multiple channels.

Learn what you need to add to your digital know-how as we cover strategic models, content marketing, website development, paid media, social, retention marketing, search, strategy development – and look to the future. This is a broad brush across almost the entire digital marketing landscape.

The Digital Marketing and Media Essentials Workshop is Australia’s most popular training course for agencies and marketing managers.

 

You Should Attend If:

  • You need to discuss digital strategies internally or with external partners and agencies
  • You primarily work in a non-digital role and want to build your digital knowledge
  • You work in a digital role but have no or less than 3 years of experience
  • You work in a very specific digital role and need to understand more and/or upskill outside of your area of expertise
  • You regularly interact with marketing departments on digital marketing initiatives and campaigns

 

What You Will Learn:

By the end of this workshop series, you will have an up-to-date working knowledge in digital marketing and media so you can:

  • Understand and prioritise strategies and tactics that can supercharge your business and brand across multiple digital channels
  • Participate more effectively in meetings, discussions and decisions about digital marketing areas outside your expertise
  • Make confident and strategic decisions on working with digital channels
  • Identify leading digital marketing strategic models to link/compare to your current practices and highlight potential areas for development
  • Analyse various digital media-inspired strategies and their results
  • Identify smart digital tools and resources to assist with your ongoing work after this workshop.

 

 

 

Managing Digital and Paid Media

Melbourne & Sydney Face-to-Face Workshop DurationHALF or FULL Day

Online Learning Available

 

Workshop Overview

Within this workshop we look at managing the broad digital planning approach strategically aligned with common marketing objectives.

We review the entire planning process from start to finish, looking at the tools, reviewing briefs, buying methods, measurement, the technology available and emerging trends – from the basics to cutting edge solutions like programmatic media.

To maximise the opportunities presented by individual digital media channels, marketers are combining their owned assets with paid media strategies that jointly create and grow your community, SEO traffic and results through the popular Paid, Owned and Earned Media (‘POEM’) approach.

Digital paid media is in some ways very different, yet also similar to traditional or ‘offline’ media.

The workshop covers key areas across self-managed (through an agency), or, platforms such as paid text, search ads on leading social media platforms Facebook, LinkedIn and YouTube.

If you are looking to gain top level insights into the digital paid media planning and campaign process and be able to confidently discuss this strategy with your agency, this workshop series is for you.

 

Who Should Attend This Workshop:

  • You liaise with teams internally or externally who manage paid digital media
  • You require a strategic overview of overall paid digital
  • You require more details on paid media but are unlikely to actually build and deliver a strategy yourself
  • You need to get insights into paid media’s benefits, jargon and processes
  • You’re a business owner or manager looking to maximise results by leveraging PPC, paid digital, daily deal or pay-on-performance strategies and solutions
  • The workshop is suitable for all levels and departments that interact with marketing departments

 

What You Will Learn:

At this workshop, you will:

  • Review and understand the planning process used within digital media matched to your client objectives
  • Explore and understand media buying methods to help you build your range of digital strategies
  • Review the leading tools and platforms available to monitor and maximise digital paid media marketing strategies
  • Gain market insights and identify common challenges of managing paid media
  • Analyse the range of technology solutions available to carefully evaluate the most appropriate digital solutions for your specific requirements

 

 

Programmatic Media

Melbourne & Sydney Face-to-Face Workshop DurationHALF or FULL Day

Online Learning Available

 

Workshop Overview

Programmatic buying is often described as the future of online advertising and is the fastest-growing way to buy targeted ad inventory online either by bidding or buying direct.

Recent Boston Consulting Group research shows Australia is rapidly adopting programmatic media, with the sector forecast to grow 24.9 year-on-year to reach US$724 million at end-2015. Internationally, programmatic is well established in the UK and US and growing fast, with an Interactive Advertising Bureau (‘IAB’) report stating that programmatic advertising income was US$10.1 billion in 2014 and made up 20% of all online ad revenue.

 

If you’re a marketer, in media sales or on agency side, you need to get your head around programmatic media now. Programmatic know-how and skills will be transferable to every media available and is vital knowledge for your work or for new job opportunities. This workshop will give you the tools and knowledge you need to keep up or rapidly catch up. During the workshop we explain how the two most common ways of programmatic trading:_

  • Programmatic direct buying – buying/selling of any ad unit on a website page, with buyers able to bid for it or buy it directly.
  • Programmatic RTB – buying/selling inventory, auction style, in real time.
Sounds like a lot to learn? Start with this 1 x full day workshop, which delivers an overview of programmatic media in plain English. You’ll leave with a good working knowledge across programmatic media and RTB. The course is designed for non-digital specialists or for digital media specialist at any level who interact with marketing departments.

 

Who Should Attend This Workshop:

  • You need to develop your understanding of programmatic trading
  • Whatever your role, you are involved in discussions and decisions about programmatic media (we’ve taught this to all sides of the fence)
  • You manage paid media campaigns with your agency
  • You are collaborating and working with internal teams or outside agencies
  • You don’t want get pushed around on programmatic decisions by your partners
  • You want to grow your career and keep up with this exploding area

What You Will Learn:

  • Expand your knowledge and understanding of the programmatic media and RTB space
  • Explore programmatic media’s key approaches and challenges
  • Be able to discuss and question how appropriate a strategy or solution is
  • Learn about programmatic’s processes and top level technology
  • Understand this emerging channel’s different options and how to leverage them

 

 

Ultimate Competitive & Category Insights Workshop

Melbourne & Sydney Face-to-Face Workshop DurationHALF or FULL Day

Online Learning Available

 

Workshop Overview

The cutting-edge new Ultimate Competitive & Category Insights Workshop is designed for media professionals who discuss media strategy with their clients, regardless of which channel they primarily sell.

This workshop gives agencies and marketing teams a massive unfair advantage in crafting a marketing strategy that’s based on deep insights into your market and competitors. Learn how to gain key competitive insights through leveraging free and low-cost marketing tools and techniques that our trainers have years of experience in working with.

Get key insights into how cutting-edge cross-channel media strategies are put together so that you can position your products and answer sales objections successfully. Gain confidence in understanding how the multiple media channels, including digital, work together to create an integrated media channel.

 

Who Should Attend This Workshop:

The workshop is designed for marketers who don’t have access to sophisticated marketing tools that can easily deliver these category and competitive insights.

 

What You Will Learn:

  • Live in the workshop, we give you step by step instructions (via screenshots, text and video) on to gain competitive and category insights
  • We review market performance and competitive elements across multiple media channels in our interactive workshop format
  • How to monitor key competitor strategies
  • How to automate processes
  • How to get insights from key channels including social, search, display and technical
  • Data-driven insights into digital media opportunities for your business
  • How to leverage insights from data and stats to gain a compelling and competitive edge

 

Workshop Modules

Module 1 – Strategic ‘First Look’ Approach
Module 2 – Industry/Category-wide Insights
Module 3 – Website-centric Insights
Module 4 – Search Insights
Module 5 – Online Advertising Insights
Module 6 – Content Marketing & Social Insights
Module 7 – Technology/Technical Insights
Module 8 – Strategically Conducting a Category or Competitive Analysis
Module 9 – Presenting the Data
Module 10 – Competitive Presentation Template

 

A Market Insights template document is provided for easy customisation, implementation and internal communication.

After the workshop you will be able to access and leverage invaluable competitive and category insights at a fraction of the budget that larger corporates spend on advanced marketing platforms and tools.

 

 

Digital Marketing Analytics

Melbourne & Sydney Face-to-Face Workshop DurationHALF or FULL Day

Online Learning Available

 

Workshop Overview

As data-driven digital marketing becomes an increasingly vital channel for business, Australian marketers need to grow in data analytics within a marketing framework. We know that many marketers are still catching up with the insights and opportunities that today’s digital analytics can provide. Are you confident in digital analytics to monitor, analyse, and recommend changes to your marketing programs? Do you need to upskill in this area to keep up with your peers or extenrnal stakeholders? Monitoring and acting on your digital data gives you a strong market advantage that will see you out-perform competitors and maximise marketing returns. This Digital Marketing Analytics workshop gives participants an overview of how to track and measure, analyse and successfully leverage key data and insights from digital analytics.

According to the recent Adobe APAC Digital Directions survey produced by Adobe and the CMO Council, Australian marketers are typically not yet measuring the impact of harder business metrics such as sales pipeline performance or customer lifetime value.Some 51% of respondents indicated that one of their top 3 digital priorities is richer, deeper customer profiling and insights. Adobe and the CMO’s report top “digital imperatives” recommendations to accelerate their digital journey included addressing the talent gap, which is consistently a major obstacle to digital advancement. In 2014 an alarming 47% of Australian and APAC marketers said their agency’s digital capabilities and experience were holding them back. Is a lack of digital analytics knowledge holding your business or career back too? Combining marketing theory with real-world solutions, Digital Analytics shows you what works, what doesn’t and provides information to help improve your marketing campaign performance. The workshop makes analytics understandable to non-technical people and you don’t have to be a mathematician to understand its principles and content.

 

Who Should Attend This Workshop:

  • Marketers who are responsible for developing, managing, and analyzing digital campaigns.
  • Those involved in internal and external discussions and decisions about digital and marketing strategies and tactics.
  • People working on content marketing and social media marketing, among other digital tactics.
  • Those who need to know how to interpret data and metrics into findings and statistics for your marketing and management teams.
  • Analytics professional who want to work more efficiently with marketing teams.

What You Will Learn:

  • How to define what metrics you need to track for your business
  • Benchmark across different campaigns to improve your digital marketing success
  • Learn how to integrate analytics into strategic planning
  • Identifying the data you need to track as a foundation for your strategy
  • Understand digital data sources and their limitations
  • Drive conversions via targeting and segmenting your database
  • Learn how to attribute conversions from a multi-channel campaign
  • How to read and understand Google Analytics reports
  • Campaign flows and media attribution
  • Cross-channel targeting and campaign integration

 

 

Digital Transformation and Change Management

Melbourne & Sydney Face-to-Face Workshop DurationHALF or FULL Day

Online Learning Available

 

Workshop Overview

Is your business on the path to digital literacy and ready to embrace digital transformation and change management strategies to increase growth and revenues? Or does your organisation have a digital skills gap?

Businesses are operating in rapidly-changing and often ‘disruptive markets’ and sticking with the status quo is no longer an option if you want to stay relevant and competitive.

Over coming years digital marketing’s growth is only predicted to accelerate, as marketers and businesses continue the shift towards this affordable, flexible and measurable marketing approach that spans online and social media marketing, cross-channel content marketing, mobile, data and analytics.

Embarking on significant change management programs that include transforming your business to leverage digital and other cutting edge opportunities is a daunting undertaking for an organisation.

Without an understanding of the digital strategies, channels, technology solutions and analytics resources available to you, you are at a disadvantage against competitors who are already fast-tracking their own digital journey.

This workshop is for marketers and management who are ready to learn about and implement strategic change and transform their marketing strategies to best leverage the opportunities presented by undertaking a digital transformation across their marketing and business models and current practices. Ready to embrace change and the digital future?

 

Who Should Attend This Workshop:

  • Marketers and managers who need to develop digital strategies internally and/or with external partners
  • Marketers and managers looking to grow business and improve marketing results
  • Non-digital management who need to build your digital knowledge to make strategic decisions
  • People who are responsible for online and digital marketing strategy
  • The workshop is suitable for both B2B and B2C marketers
  • The workshop is designed for client-side professionals

 

What You Will Learn:

  • How your business can benefit from digital transformation
  • How to plan for digital transformation
  • How to successfully achieve change management within your organisation
  • Increase productivity by using digital marketing
  • How to build and upskill your digital marketing team
  • Generate business growth and higher revenues by leveraging digital channels
  • Make more informed decisions across your digital marketing
  • Handle more digital marketing in-house rather than outsourcing
  • How to recognise digital best practice and analyse the right digital strategy for your business

After the workshop, you will have understand how to develop a strategic digital transformation and change management plan and successively integrate and implement this across marketing, operations, company culture, business processes, IT systems and other key business areas.

 

 

Managing SEM for Marketers

Melbourne & Sydney Face-to-Face Workshop DurationONE DAY, TWO DAYS or FOUR HALF DAYS

Online Learning Available

 

Workshop Overview

Search Engine Marketing (‘SEM’) is one of the most cost-effective and high-performance strategies that you can use in your digital marketing, sending targeted traffic to your website and reaching potential customers browsing the web. This workshop will give you the knowledge and information you need to understand and SEM to achieve the highest ROI for your business within your overall digital strategy. SEM is an affordable and accordingly popular way for small-medium businesses to increase revenue and market themselves to new customers, as you don’t need to pay for each ad unless a viewer clicks on it.  Learn how to maximise your spend to get top returns that contribute strongly to your overall marketing ROI.

Benefits of SEM include its immediate results and speed in boosting your website traffic, as opposed to the longer-term gains from search engine optimisation (‘SEO’) which can take months to succeed. Your ad is live as soon as you upload it and you have control over your campaign and the flexibility to adjust your bidding amount and targeting. Another strong advantage of SEM is ‘remarketing’ where your ads are displayed to your previous website visitors as they browse the internet, reconnecting you with these potential customers.

 

The workshop will give you a good overview of the current search market and environment and cover the key aspects of what you need to know about achieving the best ROI from your SEM tactics in 2016.  Topics cover include developing an SEM strategy for your business, the current search landscape, SEM marketplace leaders, paid search, organic search and local search; and how to integrate SEM into your wider marketing mix both online and via traditional offline channels.

You Should Attend If:

  • People who are responsible for increasing visitor traffic and actions on a website
  • Anyone who is working in online marketing
  • People with basic SEM knowledge who want to achieve better ROI
  • Digital specialists in another area who need to be up-to-date with paid search
  • The workshop is suitable for both B2B and B2C marketers
  • The workshop is designed for both client-side and marketing/advertising agency professionals.

What You Will Learn:

  • Learn how to increase your SEM results and maximise your ROI
  • Learn and understand the SEM technology and jargon
  • Understand where paid search performs well
  • How to integrate cost-effective SEM into your marketing mix
  • Learn and get valuable insights from current SEO best practice case studies.

You will also learn how to set up, run and monitor/optimise an SEM campaign in real-time, about onsite and offsite SEO techniques, best practice tips on increasing conversion via landing page design and other tactics, online bidding strategies, optimising Pay Per Click, and how to leverage local search across both paid search and SEO techniques.

 

 

 

Managing SEO for Marketers

Melbourne & Sydney Face-to-Face Workshop DurationHALF or FULL Day

Online Learning Available

 

Workshop Overview

Are you working efficiently with your inhouse SEO team or partners to deliver the best results for your business? This workshop is designed for marketers with top level knowledge of SEO who want to take management to the next level. Learn how to challenge the specialists in SEO without putting them offside!

Optimising your website for search is the lowest cost and most effective marketing tactics that you can deploy online, out performing most other online and digital marketing activities in delivering ROI for your marketing spend.

While this is not a hands- on workshop, you will learn how to manage your SEO team and effectively work with them on leveraging the most up-to-date search strategies in the market. You will learn this through case studies of successful SEO results; discussions on your onsite marketing, review and use marketing tools that can contributes strongly to your website’s organic search results.

The workshop isn’t over-technical or geeky and you certainly don’t have to know HTML. You’ll learn and cover areas including leveraging content marketing to boost your SEO rankings, how to promote and share your onsite content on social media for SEO benefit; and why building links remains an important SEO tactic.

Who should attend? The workshop is designed for all marketing managers and for people who are running a website. It is suitable for both clients and agencies and for marketers in both the B2B and B2C sectors.

 

What You Will Learn:

You will leave the workshop having learned:

  • The current trends and best practices in in-house SEO in the marketplace
  • How onsite content marketing can improve your SEO rankings
  • How to develop the best content for your business
  • SEO tactics you can leverage both onsite and more widely online
  • How to work with outside SEO agencies
  • How keywords work and where/how you need to use them onsite
  • How to research and select your primary and secondary keywords
  • How to improve both your search rankings and click-through rates (‘CTR’)
  • How to demystify and translate SEO ‘tech-jargon’ into plain English

 

Workshop Content

The workshop will combine the instructor’s presentations and demonstrations with group discussions, studying best practice Australian and international in-house SEO case studies; and focusing on keyword research and selection.

Topics covered will include how to find keywords and create content for what your target visitors are looking forward, keyword research tools you can utilise, utilising social media for SEO benefits ‘long-tail’ SEO; and competition for keywords.

 

 

Marketing Automation Implementation

Melbourne & Sydney Face-to-Face Workshop DurationHALF or FULL Day

Online Learning Available

 

Workshop Overview

Is your business team up to speed with marketing automation implementation and achieving stronger digital marketing efficiencies and results that lead to higher revenue and profits? Marketing automation is a fast-growing marketing technology enabling businesses to automate, streamline and analyse their digital marketing campaigns, brand exposure and consumer interaction.

Whether your target audience is the B2B or B2C marketplace, nurturing leads within a demand generation strategy is now a fundamental part of marketing success, increasingly supported by advanced marketing automation technology solutions.

The technology supports marketers to successfully manage and get top ROI from lead generation and customer segmentation, nurture good quality leads, manage the overall customer journey and marketing lifecycle, cross-sell and up-sell to existing customers, retain customers; and measure your marketing ROI to best deploy marketing spend and resources.

  • According to Gartner Australia, the marketing automation and digital marketing technology sector will grow by 26 per cent this year to over $200m, up from $170m last year. Recent Salesforce.com research found two-thirds of Australian B2B marketers plan to invest in marketing automation technology in 2015.
  • Internationally, marketing automation users say its most valuable features are lead (57%), analytics and reporting (52%), and list segmentation (39%). The technology is delivering strong ROI for marketers, with Hubspot reporting that nurtured leads go on to make 47% larger purchases, while Pardot’s research finds that in the past year users have seen a 34% average increase in sales revenues.

Do you know enough to implement marketing automation across a centralised database, message delivery via varied digital channels, engagement marketing and analytics? This workshop will teach you how to implement and successfully run a marketing automation campaign, learning techniques that will help you maximise your automation solution to increase efficiencies across online and offline channels.

 

Who Should Attend This Workshop:The workshop is suitable for both B2B and B2C marketers and covers the ‘how to’ of automation techniques you need to know to get the most from your marketing investment.

  • You’re new to implementing marketing automation
  • You’re working with inbound content marketing and regular content
  • You want to enhance your customer journey and marketing ROI
  • You’re consistently producing quality new leads
  • You want to cultivate quality leads into customer sales
  • You are thinking of buying marketing automation software
  • Your sales people can’t keep up with the quality leads you are generating
  • You want to build on your current lead generation strategy

 

What You Will Learn:

  • How to implement a demand generation and lead management strategy
  • The top marketing automation software solutions
  • How implementing marketing automation grows your sales and revenue
  • How to immediately implement what you’ve learned to create a successful customer journey to sales via marketing automation
  • What data and metrics are important to track and measure against strategy and tactics
  • Where to find the data you need online
  • Campaign flow and media attribution
  • How to target more effectively and boost conversions

Contact us now to register for this Marketing Automation Implementation workshop and learn how to harness the power of automation to cultivate good leads and grow your revenue.

 

 

Marketing Automation Strategy

Melbourne & Sydney Face-to-Face Workshop DurationHALF or FULL Day

Online Learning Available

 

Workshop Overview

Whether you are a B2B or B2C marketer, generating sales and nurturing leads is now a fundamental part of marketing success for businesses and brands. This core marketing function is becoming increasingly supported by advanced marketing automation technology solutions.

Marketing automation is a fast-growing area of marketing strategy and technology that enables both B2B and B2C organisations to automate, streamline and closely monitor their marketing campaigns, brand exposure and consumer interaction and activity, increasing efficiencies and results.

Successful marketing automation can achieve great ROI with components across lead generation strategies, customer segmentation processes, manage the overall customer journey and marketing lifecycle, cross-sell and up-sell to existing customers, retain customers; and measure your marketing ROI to best deploy marketing spend and resources.

  • According to Gartner Australia the Australian marketing automation and digital marketing technology sector will grow by 26 per cent this year to over $200m, up from $170m last year. A recent Salesforce.com study showed two-thirds of Australian B2B business-to-business marketers plan to invest in marketing automation technology in 2015.
  • Internationally, marketing automation users report that its most valuable features are nurturing (57%), analytics and reporting (52%), and list segmentation (39%). The technology is delivering strong results for users, with Hubspot reporting that nurtured leads make 47% larger purchases, while Pardot’s research finds that in the past year marketing automation users have seen a 34% average increase in sales revenues.

Marketing automation solutions feature a centralised database for all your marketing data and information that enables you to target consumers or business customers with relevant messages and campaigns, a solution that powers engagement marketing activities for all your marketing channels; and an analytics structure that enables you to track campaigns in real-time to be able to analyse and act on results.

Learn how to improve your marketing efficiency across multiple online and offline channels and increase your results faster.

The workshop is suitable for both B2B and B2C marketers and covers strategies and techniques that are widely applicable across all digital marketing initiatives.

 

Who Should Attend This Workshop:

  • You’re new to marketing automation and keen to learn more
  • You’re working with inbound content marketing and good regular content
  • You want to enhance your customer journey and marketing ROI
  • You’re consistently producing a consistent pipeline of quality new leads
  • You want to cultivate quality leads into customer sales
  • You are thinking of buying marketing automation software
  • Your sales people can’t keep up with the quality leads you are generating
  • You want to build on your current lead generation strategy

What You Will Learn:

  • How to build your own demand generation and lead management strategy
  • The top marketing automation software solutions and how to select what’s right for your B2B or B2C business and marketing objectives
  • How marketing automation can grow your sales and revenue
  • How to immediately implement what you’ve learned to create a successful customer journey to sales via marketing automation
  • What data and metrics are important to track and measure against strategy and tactics
  • Where to find the data you need online
  • Campaign flow and media attribution
  • How to target more effectively and boost conversions

Contact us now to register for this Marketing Automation Strategy workshop and learn how to harness the power of automation to cultivate good leads and grow your revenue.

 

 

Data-Led Retention Marketing Strategy Workshop

Melbourne & Sydney Face-to-Face Workshop DurationHALF or FULL Day

Online Learning Available

 

Workshop Overview

Retention marketing is about keeping the customers you invested in getting – and keeping them happy and profitable. Data-led retention strategies are gaining popularity as advanced strategies and technology solutions have come onto the digital market, it offers marketers an effective way to retain their best customers and grow revenues.

Multiple studies in Australia and worldwide have confirmed that it is cheaper to keep an existing customer than to acquire a new one. Are you letting additional revenue opportunities slip through your fingers? This workshop focuses on showing you how to develop your own successful retention marketing strategy (also often known as loyalty marketing), grow revenues from existing customers, and increase your customer lifetime value.

Remember the power of word-of-mouth endorsement from happy customers too. Customer reviews and other personal endorsements for your products and services found on your site or on your social profiles are hugely influential in how potential customers view your offer and reputation.

Learn how your organisation can maximise returns through focusing on customer relationships and retaining customers, creating retention campaigns that boost repeat sales, cross-selling and up- selling from your customer databases.

 

You Should Attend If:

  • Your work involves discussions and meetings on customer retention and loyalty leveraging digital strategies, channels and techniques; and ROI
  • You’re a specialist in one digital area but want to know more about other platforms
  • You want to improve your skills in this area to boost your career potential
  • You’re in a junior digital position
  • You’re a non-digital person who needs to learn about digital media and marketing

 

Who Should Attend This Workshop:

  • People working in customer retention and loyalty marketing and developing retention strategies for your organisation
  • Individuals wanting to further their career in this area
  • Marketers focusing on loyalty and advocacy strategies and tactics
  • Digital and experienced marketers wanting to expand their retention and loyalty skill-set

 

What You Will Learn:

Learn what you need to know to successfully generate demand and sales using data-led retention marketing across both traditional and digital channels:

  • Identify the key strengths and benefits of retention-based marketing
  • Examine and understand marketing strategies that retain customer loyalty and repeat customers
  • Learn the best programs, digital and marketing automation tools used for retention marketing
  • How to develop a retention-based marketing strategy for your organisation
  • Know what drives customer loyalty and advocacy
  • Identify where your brand, social media presence and digital initiatives fit within your retention marketing strategy
  • Understand the impact on your sales funnel that lead management, demand generation and marketing automation can make
  • How to use retention marketing and loyalty marketing to grow sales and revenue
  • How to put what you’ve learned at the workshop into immediate action
  • Know more about how to keep your customer happy!

 

 

Digital Media Sales Workshops

Melbourne & Sydney Face-to-Face Workshop DurationHALF, FULL, 2 DAY, or 3 DAY

 

Workshop Overview

Over the years, digitalbrief has worked with many publishers, large and small, to increase digital media sales teams. Most participants who attend our sessions have a media sales background who want to add the ‘digital sell’ to their skills. We have developed several programs that can reach the below learning outcomes:

  • Better position digital media products within the market
  • Understand how competitive media products are positioned and sold
  • Appreciate digital media buying considerations from agencies and direct clients
  • Learn common digital sales objections and how to handle them
  • Appreciate end client (marketing manager or small business) digital marketing challenges
  • Appreciate digital planning considerations
  • Learn the differences and application of digital media trading methodologies
  • Position mobile and table offerings
  • Strengthen digital media proposal brief response and strategy creation

Most proposals for media companies are bespoke so please get in touch, and we can discuss how we can upskill your sales team to increase digital media sales revenue.