Create Video Based Content Without Burning A Hole In Your Budget

An intensive short course designed for professionals new to digital marketing

Workshop Overview

Using video as a form of content, or including it in existing content used to be something that had to be created by specialists. However, that is no longer the case. Through this workshop, you will learn not only how to save money, but also how to produce amazing video all on your own.

Save time AND money learning how to do it yourself using our step-by-step process
Produce your own video content without the pain of (expensive) trial and error
Source high quality video footage absolutely free or low cost!
Discover the professional in you, with an exciting approach to video production without the expensive producer

Learning Outcomes

Ultimately, the learning outcomes are designed to ensure all participants are more ……..

How to save your marketing budget by creating high quality videos from your laptop
How to discover and source high quality video footage from a list resources for either free or low cost
How to create & record high quality screen capture from your desktop to create engaging tutorial videos for your marketing, clients or team
How to use a cost effective and proven, templated approach to video production starting at $5 per video
An underground marketing tool that automatically generates a number of voice overs (or your own) to add to your brand new marketing videos
…. plus access to many more resources including hand picked articles, videos and tools within the “Learn More” section

Major Content Sections

Through the duration of the workshop we cover these major content sections.

How to use template based approach video tools
Review of lower scale vidoe editing tools
Resources to find low cost video assets
Leverage AI driven video marketing tools
Additional Resources For Further Learning

Who Should Attend?

The workshop will be relevant for the below participants. This can be tailored further for in-house training.

Marketers who wish to upskill or increase their knowledge regarding the use of video for content.
Content managers looking to improve their existing content or seeking new ways to reach their audience.
Digital marketers looking to offer a new service to their clients.
Business owners who wish to move more things in-house to save time and money.
Individuals working on their own projects who may wish to then sell the finished article.

Workshop Format & Timings

This workshop is available in on-demand. You may purchase this as a standalone workshop, or bundled within Digital Skills Advantage. Depending on prior experience, standalone on-demand workshops can take 30 minutes to 90 minutes to complete.

Components of this workshop are also available within Build Compelling Content workshop.

Testimonials & Participant Comments

An informative and excellent learning tool, especially for those who need to get up to speed on their Digital Marketing Skills quick smart, or for those generalist, integrated and digital marketers who want to complement their marketing skills! I found the course content to be highly engaging, with up to date content, case studies, a range of fantastic tools and resources to use, and very easy to understand. Looking forward to applying these learnings and tools to help me grow and learn to become an even better integrated Marketer and generate even better results for my marketing campaigns in the future!

As a marketing uni grad, these courses have been a great kick-starter to my career in Marketing. Learning of the practical tips, tricks and tools used by everyday marketers is a great balance against the heavily focused, theoretical side of University, and has provided me with the tailored, industry knowledge that sets me apart from most graduates in this day and age. I truly loved being part of this program and will often be referring back to these courses whenever I encounter a new challenge that can be solved with some of these awesome tools.

Trainer Comments & Related Workshops

Video based content was a skill reserved for specialists but not anymore. This workshop is very beneficial for marketers who have lower budgets.