Customised, In House Workshops

Tailored specifically for your team’s learning requirements, let us modify and customised an existing workshop, or blend a series of workshops together for the greatest learning outcomes.

Workshop Overview

When working directly with a client, we have the opportunity to tailor workshop content specifically for our client’s needs. This allows us to integrate the client’s marketing objectives, reports, specific marketing challenges and more!

Client’s often request a ‘blend’ of workshop modules found across multiple workshops, used to build out a custom learning program with digitalbrief.

These style of workshops are our most popular when working with corporate marketing teams.

Learning Outcomes

Across customised in-house programs learning outcomes can be quite bespoke. Some our most popular learning outcomes across custom in-house programs can be found below.

Understand and prioritise strategies and tactics that can supercharge your business and brand across multiple digital channels
Participate more effectively in meetings, discussions and decisions about digital marketing areas outside your expertise
Make confident and strategic decisions on working with digital channels
Identify leading digital marketing strategic models to link/compare to your current practices and highlight potential areas for development
Analyse various digital media-inspired strategies and their results
Identify smart digital tools and resources to assist with your ongoing work after this workshop.

Major Content Sections

Custom workshops content sections may be blended from other workshops, or even created specifically for a client. Below are some of most popular content sections leveraged for in-house clients.

Digital Marketing and Media Strategic Principles
Australia's Digital Landscape and Trends
Owning Owned Media
Content Marketing Strategy
10 Tips to Social Media
Managing and Buying Digital Paid Media
Programmatic Media Priming
Delving into Data and Analytics
Marketing Automation Work
Measuring and Presenting Your Return on Digital Investment
Request a bespoke content section through a training brief
Or select from any workshop (on-demand or live) from digitalbrief

Who Should Attend?

In-house programs attract a wide variety of participants, well beyond the marketing & communication teams. Our client’s can choose exactly who should be part of the learning program.

Workshop Format & Timings

We offer full flexibility for customised programs. Clients often select 1/2 or full day sessions over different timeframes.

Some participants cannot make training for a variety of different reasons. We often record these workshops to ensure the whole team can experience the workshop.

Testimonials & Participant Comments

Infectious enthusiasm is what you want in a trainer and you’ve got it in bucketloads with Russ. I completed both the Virtual Digital Essentials and Virtual Digital Skills workshops and walked away with a wealth of practical new skills that I can use immediately and take forward with me in the ever-changing landscape of marketing communications. The virtual aspect was hi-quality, flowed really well, and in no way dampened my experience as I felt thoroughly engaged throughout. I just wish I had enrolled in the workshops sooner!

I attended Russell’s two-day Digital Essentials workshop to support my role as a Director with the Australian Fencing Federation, hoping to learn about options for increasing our sport's profile and keeping people engaged. The workshop was ideal for someone with limited marketing background and Russell's intelligent and engaging delivery ensured I left buzzing with ideas. Russell made sense of a complex digital landscape and gave a lot of practical advice on how to harness its power. He offered creative options for improving my sport's DIY marketing and gave me the confidence to invest in paid media and advertising as part of a clearly defined marketing strategy.

Trainer Comments & Related Workshops

Our client’s often report about the energy and synergy of having the whole team upskill across digital at the same time. It truly is a powerful skills and team building exercise in one. We love the ability to customise materials specifically for a client, and this is where the best training and learning outcomes are achieved.