Digital Marketing Essentials
Our most popular workshop working across in-house program, or with partners including Mumbrella, Campaign Asia.
Workshop Overview
Our ‘Essentials’ workshop is designed to bring you up to speed and rapidly increase your confidence in digital marketing and media. The workshop is strategic in nature & covers a wide range of areas within the digital marketing and media landscape.
For individuals looking to participate in this workshop, we often deliver this workshop in partnership, named Mumbrella Digital Essentials & Campaign Asia Digital Marketing Fast Track with individual tickets available.
Learning Outcomes
By the end of this workshop, you will be more confident with up-to-date working knowledge in digital marketing and media so you can:
- Understand and prioritise strategies and tactics that can supercharge your business and brand across multiple digital channels
- Participate more effectively in meetings, discussions and decisions about digital marketing areas outside your expertise
- Make confident and strategic decisions on working with digital channels
- Identify leading digital marketing strategic models to link/compare to your current practices and highlight potential areas for development
- Analyse various digital media-inspired strategies and their results
- Identify smart digital tools and resources to assist with your ongoing work after this workshop.
Major Content Sections
Through the duration of the workshop we cover these major content sections.
- Digital Marketing and Media Strategic Principles
- Australia's Digital Landscape and Trends
- Owning Owned Media
- Content Marketing Strategy
- 10 Tips to Social Media
- Managing and Buying Digital Paid Media
- Programmatic Media Priming
- Delving into Data and Analytics
- Marketing Automation Work
- Measuring and Presenting Your Return on Digital Investment
Who Should Attend?
The workshop attracts a wide audience from the marketing industry. From Marketing managers, agency account managers & consultants, who all wish they were more confident working with digital marketing including:
- Marketing generalists across any side of the marketing fence
- Consultants who need to up update their digital strategic knowledge
- Creative agency account managers who want to up their digital strategy game to lead and influence the client at a deeper level
- A digital specialist who has deep knowledge in one area (e.g. SEM or Programmatic) who wants to broaden their skills set beyond this discipine
- Media agency professionals who want to grow outside of straight media buying to add more value to their clients business and careers
- Anyone who has a side hustle or project who wants to leverage digital marketing channels to launch of sell their idea or concept
Workshop Format & Timings
The workshop is typically delivered face-to-fave or virtually via Zoom. The timings are typically 2 or 3 x Full Day or 4 or 6 x Half Days. Clients may choose to have sessions delivered on consecutive morning, or longer breaks between half day sessions.
Testimonials & Participant Comments
Trainer Comments & Related Workshops
This is the most popular workshop for a reason. The 2 day version is a more condensed approach in comparison to the 3 day. For individuals looking to attend this workshop please review our partnership with Campaign Asia.