Digital Marketing Essentials

Our most popular workshop working across in-house program, or with partners including Mumbrella, Campaign Asia.

Workshop Overview

Our ‘Essentials’ workshop is designed to bring you up to speed and rapidly increase your confidence in digital marketing and media. The workshop is strategic in nature & covers a wide range of areas within the digital marketing and media landscape. 

For individuals looking to participate in this workshop, we often deliver this workshop in partnership, named Mumbrella Digital Essentials & Campaign Asia Digital Marketing Fast Track with individual tickets available.

Learning Outcomes

By the end of this workshop, you will be more confident with up-to-date working knowledge in digital marketing and media so you can:

Major Content Sections

Through the duration of the workshop we cover these major content sections.

Who Should Attend?

The workshop attracts a wide audience from the marketing industry. From Marketing managers, agency account managers & consultants, who all wish they were more confident working with digital marketing including:

Workshop Format & Timings

The workshop is typically delivered face-to-fave or virtually via Zoom. The timings are typically 2 or 3 x Full Day or 4 or 6  x Half Days. Clients may choose to have sessions delivered on consecutive morning, or longer breaks between half day sessions.

Testimonials & Participant Comments

I just completed the 2 day Digital Essentials course with Russell and was extremely impressed by the workshop content and his engaging, knowledgeable and enthusiastic approach. Having run remote digital workshops for groups of people from many backgrounds in many locations, I know how hard it can be to keep everyone focused and engaged, but Russell nailed it. The content was really well paced, never overwhelming and at the conclusion of the course my head was spinning with new insights and invaluable knowledge I certainly will be able to apply to progressing our marketing strategies. I can't recommend Russell's workshop highly enough.
Infectious enthusiasm is what you want in a trainer and you’ve got it in bucketloads with Russ. I completed both the Virtual Digital Essentials and Virtual Digital Skills workshops and walked away with a wealth of practical new skills that I can use immediately and take forward with me in the ever-changing landscape of marketing communications. The virtual aspect was hi-quality, flowed really well, and in no way dampened my experience as I felt thoroughly engaged throughout. I just wish I had enrolled in the workshops sooner!

Trainer Comments & Related Workshops

This is the most popular workshop for a reason. The 2 day version is a more condensed approach in comparison to the 3 day. For marketers who need rapid upskilling and can’t wait, we recommend looking at the on-demand version of this workshop.

For individuals looking to attend this workshop please review our partnership with Campaign Asia.

Are you ready to increase the digital marketing capabilities of your team?

Enquire about this workshop delivered virtually, face-to-face or on-demand.
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