Digital Marketing Essentials

Our most popular workshop working across in-house program, or with partners including Mumbrella, Campaign Asia.

Workshop Overview

Our ‘Essentials’ workshop is designed to bring you up to speed and rapidly increase your confidence in digital marketing and media. The workshop is strategic in nature & covers a wide range of areas within the digital marketing and media landscape.

For individuals looking to participate in this workshop, we often deliver this workshop in partnership, named Mumbrella Digital Essentials & Campaign Asia Digital Marketing Fast Track with individual tickets available.

Learning Outcomes

By the end of this workshop, you will be more confident with up-to-date working knowledge in digital marketing and media so you can:

Understand and prioritise strategies and tactics that can supercharge your business and brand across multiple digital channels
Participate more effectively in meetings, discussions and decisions about digital marketing areas outside your expertise
Make confident and strategic decisions on working with digital channels
Identify leading digital marketing strategic models to link/compare to your current practices and highlight potential areas for development
Analyse various digital media-inspired strategies and their results
Identify smart digital tools and resources to assist with your ongoing work after this workshop.

Major Content Sections

Through the duration of the workshop we cover these major content sections.

Digital Marketing and Media Strategic Principles
Australia's Digital Landscape and Trends
Owning Owned Media
Content Marketing Strategy
10 Tips to Social Media
Managing and Buying Digital Paid Media
Programmatic Media Priming
Delving into Data and Analytics
Marketing Automation Work
Measuring and Presenting Your Return on Digital Investment

Who Should Attend?

The workshop attracts a wide audience from the marketing industry. From Marketing managers, agency account managers & consultants, who all wish they were more confident working with digital marketing including:

Marketing generalists across any side of the marketing fence
Consultants who need to up update their digital strategic knowledge
Creative agency account managers who want to up their digital strategy game to lead and influence the client at a deeper level
A digital specialist who has deep knowledge in one area (e.g. SEM or Programmatic) who wants to broaden their skills set beyond this discipine
Media agency professionals who want to grow outside of straight media buying to add more value to their clients business and careers
Anyone who has a side hustle or project who wants to leverage digital marketing channels to launch of sell their idea or concept

Workshop Format & Timings

The workshop is typically delivered face-to-fave or virtually via Zoom. The timings are typically 2 or 3 x Full Day or 4 or 6 x Half Days. Clients may choose to have sessions delivered on consecutive morning, or longer breaks between half day sessions.

Testimonials & Participant Comments

I just completed the 2 day Digital Essentials course with Russell and was extremely impressed by the workshop content and his engaging, knowledgeable and enthusiastic approach. Having run remote digital workshops for groups of people from many backgrounds in many locations, I know how hard it can be to keep everyone focused and engaged, but Russell nailed it. The content was really well paced, never overwhelming and at the conclusion of the course my head was spinning with new insights and invaluable knowledge I certainly will be able to apply to progressing our marketing strategies. I can't recommend Russell's workshop highly enough.

Infectious enthusiasm is what you want in a trainer and you’ve got it in bucketloads with Russ. I completed both the Virtual Digital Essentials and Virtual Digital Skills workshops and walked away with a wealth of practical new skills that I can use immediately and take forward with me in the ever-changing landscape of marketing communications. The virtual aspect was hi-quality, flowed really well, and in no way dampened my experience as I felt thoroughly engaged throughout. I just wish I had enrolled in the workshops sooner!

Trainer Comments & Related Workshops

This is the most popular workshop for a reason. The 2 day version is a more condensed approach in comparison to the 3 day. For individuals looking to attend this workshop please review our partnership with Campaign Asia.