Hands-On SEO for Marketing Teams
Workshops designed to increase the digital marketing strategic decision making outcomes, confidence and capabilities of marketing teams.
Workshop Overview
A practical, hands-on skills based digital marketing workshop where we look at SEO and how it can influence your digital marketing success.
Throughout this workshop, you will learn how to optimise content to get the best results. You will be able to analyse data and gain a better understanding of how to adapt and change your marketing strategy accordingly.
Learning Outcomes
Across the 2-day hands-on SEO face-to-face training sessions, you will learn:
- Countless hands-on digital marketing skills working with your website, deep consumer insights, social influencers, social, images, search, text, video, tracking & so much more
- How to build and optimise compelling content, of any type, at speed with killer insights
- Competitor Analysis: How to find competitive insights across multiple channels
- Automation techniques for digital marketing channels
- How to increase your digital marketing productivity internally to work more effectively and efficiently with your partners
Major Content Sections
Through the duration of the workshop we cover these major content sections.
- How to generate deep consumer/audience insights without commissioning an SEO agency
- How to generate multiple competitive insights
- Evaluate social influencers & followers with ease
- How to create articles, blogs and other text based assets efficiently
- Learn how to optimise your content even on a smaller budget
- How to tweak your website marketing performance for higher conversions & sales that come via your SEO
- Explore chatbots and automated online customer service to help those new individuals landing on your website
- Hands-on DIY SEO and Google Ads techniques
- How to get started with light marketing automation
- How to work more efficiently with partners
Who Should Attend?
This workshop is designed for anyone in the marketing industry who have some of the below traits…
- Marketing professionals looking to gain better insights into the workings of SEO and how it can influence their content.
- Creative agency account managers whoalso want to up their game when it comes to SEO and how it affects the company.
- A digital specialist with deep knowledge in one area (e.g. SEM or Programmatic) who wants to broaden their skills set beyond this discipline
- Anyone who has a side hustle or project who wants to leverage digital marketing channels to launch and sell their idea or concept
Workshop Format & Timings
The workshop is typically delivered face-to-face or virtually via Zoom. Workshop timings are typically one full day of training, or 2 x 1/2 days. Client’s may choose to have half day sessions delivered over consecutive days, or choose longer breaks between training days.
Testimonials & Participant Comments
Trainer Comments & Related Workshops
The days of buying SEO ‘off-the-shelf’ are long gone. Marketers need to deliver marketing with SEO in mind. This workshop rapidly increases a marketing team’s SEO literacy and outcomes, allowing for faster ranking in Google. This is a must for marketers who rely on owned media with no formal SEO strategy.