How To Create Image And GIF Based Creative Without An Agency!
Learn how to build professional grade digital assets at speed with low cost or free marketing tools.
Workshop Overview
We will bring you up to date with the most effective and efficient ways to create images and gifs for digital marketing purposes. Save your time and money creating images using the very same marketing tools used by social media consultants and advertising agencies. This practical and comprehensive course will sharpen your digital marketing skills, leveraging low cost (& free) resources, photo editing tools & more to take your skills to the next level.
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Discover design shortcuts that will save you hours
- Master tools of the trade with step by step guides to build a GIF from a video (one of the most used formats in the world!)
- Save thousands of dollars using DIY strategies and tactics
- How to source high quality images on demand (for low or no cost!)
- Experiment with fonts, colour and logos faster with time savings tools
- How to stay on brand and keep your message consistent
- Discover the professional in you, with an exciting, fulfilling career and a pathway to get that promotion!
Learning Outcomes
The learning outcomes are designed to ensure all participants know ……..
- How to create professional image and graphics using the very same marketing tools used by social media consultants and advertising agencies
- How to boost their email marketing engagement rates by adding animated GIF from any video
- How to source high quality images on demand (for low or no cost!)
- How to design or update their colour palette using very simple tools (designed for the everyday marketer)
- How to save hundreds to thousands of dollars on corporate identity through turn-key web-based software
- How to tweak the current logo, or create a brand new logo from scratch, with several free resources
- When to attribute images within digital marketing assets
- How to mock up almost anything you want to create with your own brands design or logo, without spending more than $10
- How to use a foolproof photo editing tool to save hours of time when trying to deal with Photoshop
- How to quickly resize any image to fit within social media platform image requirements
- A great resource to explore and rapidly ‘try-on’ different fonts, speeding up the creative process
- How to find the colour scheme of any website with the click of a button
- …. plus access to many more resources including hand picked articles, videos and tools within the “Learn More” section
Major Content Sections
Through the duration of the workshop we cover these major content sections.
- Creating effective gifs and images
- Using free resources for images
- Mocking up images for next to nothing
- Identifying colour schemes
- How to use the right fonts for your website
- How to resize images
- All about attributes to stay on the right side of the law
- The best turn-key software to use
Who Should Attend?
- Marketers who wish to gain better insight into images, how to create the right images, and how to best use them to their advantage.
- Content managers looking to have a better understanding of how to use images in the content for greater exposure.
- Business owners who want to deal with as many aspects as possible on their own to save money and maintain control.
- Individuals looking to build their own online presence and who realise the power of using the correct images.
Workshop Format & Timings
This workshop is available in on-demand. You may purchase this as a standalone workshop, or bundled within Digital Skills Advantage. Depending on prior experience, standalone on-demand workshops can take 30 minutes to 90 minutes to complete.
Components of this workshop are also available within Build Compelling Content.
Testimonials & Participant Comments
Trainer Comments & Related Workshops
If you are looking to using in-house digital asset creation for socials and digital channels, this is for you.
You’ll find more content like this within Digital Skills Advantage and How To Build Compelling Content Workshops.