How To Find Key Consumer Insights For Effective Content & Social Media Marketing
Pin-point key consumer insights so you can design and build compelling digital markeiting communications.
Workshop Overview
Open new opportunities for growth by discovering key consumer insights, and learn how to read the data to get better results.
Confidently evolve your marketing communications based on these insights to create higher engagement rates through social and content marketing. You’ll learn how to generate these insights yourself, without paying an agency thousands for similar work.
- How to become a strategic leader with deep consumer insights into your category
- Develop marketing opportunities leveraging insights from international markets
- Leverage and craft content and key messages closely aligned with the trends that we can find online
- Better understand your audience by identifying the influencers in your market place
- Attain a massive competitor advantage and enjoy the benefits!
Learning Outcomes
Ultimately, the learning outcomes for our consumer insights workshop are designed to ensure all participants know ……..
- How to gain free consumer insights so you can build content to generate the maximum engagement rate possible
- How to find what is trending (or not!) in your niche or industry among your consumers
- How to find the key social influencers and what they are already communicating about your business or brands area
- How to discover key insights into your competitors content strategies with a simple tool
- How to get consumer insight inspiration & knowledge by hacking two marketing tools together to super charge your research strategies
- See how consumer insights have changed in your niche or industry over the past 20 years with one of digitalbrief’s favourite marketing tools
- …. plus access to many more resources including hand picked articles, videos and tools within the “Learn More” section
Major Content Sections
Through the duration of the workshop we cover these major content sections.
- How to obtain consumer insights
- How to understand those insights and benefit from them
- How to understand your competitors
- How to understand what is trending
- How to propel your business forward thanks to these insights
Who Should Attend?
- Marketers who require this knowledge to better understand how to appeal directly to their audience.
- Content managers who need to understand their target audience to tailor their content accordingly.
- Business owners who want to better understand both their market, and their direct competition.
- Individuals who are seeking to build their own online presence and want to better understand their audience.
Workshop Format & Timings
This workshop is available in on-demand. You may purchase this as a standalone workshop, or bundled within Digital Skills Advantage. Depending on prior experience, standalone on-demand workshops can take 30 minutes to 90 minutes to complete.
Components of this workshop are also available within Build Compelling Content.
Testimonials & Participant Comments
Trainer Comments & Related Workshops
Through some very easy techniques, we can learn so much about our target audiences digital behaviours. You’ll be surprised what you can find without leaving your desk or kitchen table!