How To Generate Market/Competitive Insights From Your Desk
Legally, find your competitors strategies across digital channels
Workshop Overview
Finding industry information is gold. Knowing what strategies and tactics are used in your marketplace is a key insight every marketer needs. This workshop shows you how to quickly and efficiently scan the marketplace to give you insights into your market and your competitors. This is a lot simpler than what you may have thought…. Simply use our techniques to generate these key insights yourself (without the huge price tag) AND with a few clicks of a mouse.
- Sharpen your skills with our strategies to lift the curtain on key competitor insights
- Get faster and stronger industry insights for your brands
- Make fewer mistakes with a practical step-by-step guide to understanding your niche
- Better evaluate the strengths and weaknesses of your competitors to create that competitive advantage!
Learning Outcomes
Ultimately, the learning outcomes for our Competitors Strategies workshop are designed to ensure all participants know ……..
- How to instantly learn the strategies your market or competitors are using across display, search, email and website technology
- How to find the most popular marketing tools and technology running in your industry or niche
- Of legal ways to find how much your competitor pays per month (and per click) on Google Ads & Bing
- With one click, when your competitor starts using a digital marketing tool or advertising program
- How to look back in time to see how your industries leading players update their website strategies
- How to source Google Analytics style metrics from your competitors or industries websites for free! (directly from Chrome)
- How to find the most shared piece of content from any website (brand, business or otherwise) in the world
- Of two research papers to shortcut the creative process for headline development
- …. plus access to many more resources including hand picked articles, videos and tools within the “Learn More” section
Major Content Sections
Through the duration of the workshop we cover these major content sections.
- How to gain insights into your competitors
- How to learn how much they spend on Google Ads
- How to discover the best tools for your industry
- How to source Google Analytics on a website
- How to then create better strategies
Who Should Attend?
- Marketers who are seeking to enhance their current skills and wish to learn more about how to identify and beat their competition.
- Business owners who want to become aware of their competition and learn how to beat them.
- Content managers looking to identify direct content that they need to beat.
Workshop Format & Timings
This workshop is available in on-demand. You may purchase this as a standalone workshop, or bundled within Digital Skills Advantage. Depending on prior experience, standalone on-demand workshops can take 30 minutes to 90 minutes to complete.
Testimonials & Participant Comments
Trainer Comments & Related Workshops
The secrets are out.
Once you learn this content, you’ll spend hours looking at your competitors’ assets to find key insights that you can then use to your own advantage. This is powerful information that can transform the way you do business.