It's Time For DIY SEO & SEM To Increase Your Search Performance
We will show you the shortcuts and tools the pros use!

Workshop Overview
Don’t know how to deliver, improve or track your SEO performance? Not sure what’s on offer with Google Ads? That’s OK, we show you how! Give your skills a boost with our expert techniques, and learn how you can take control of your SEM and SEO strategy. That’s not all. We show you how to save time and money using the tools of the trade.
- Save time and money learning how to do it yourself
- Increase traffic and sales with a simple system that works!
- Develop an eye for detail that will question third party work
- Generate business and brand results with our professional techniques
- Take back control of your marketing strategy using our step by step instructions
Learning Outcomes
Ultimately, the learning outcomes in our SEO and SEM workshop are designed to ensure all participants know ……..
- How to use the tools-of-the-trade every search marketing professional uses across SEM & SEO
- A helicopter overview of SEO that any non-digital specialist can understand
- What tactics and strategies you should implement first across SEO (from an interview with an underground SEO expert)
- How to craft and code your pages, so Google will love them!
- How to make sure you are focusing on the right keywords and phrases for your business or brand
- How to get amazing and targeted backlinks from great quality websites to increase natural search rankings
- The major components of search engine marketing and how you can drive them to generate business and brand results
- Of two research papers to shortcut the creative process for headline development
- …. plus access to many more resources including hand picked articles, videos and tools within the “Learn More” section
Major Content Sections
Through the duration of the workshop we cover these major content sections.
- The tools of the trade you need to know
- An overview of SEO you will understand
- Key tactics you should be implementing
- The key strategies that work in SEO
- How to code pages to help Google find you
- Identify the best keywords for your brand
- Get quality backlinks to boost rankings
- How to better understand search engines
Who Should Attend?
- Marketers who wish to gain new insights into SEO and SEM to further enhance their current knowledge.
- Content agencies who need to better understand keywords and backlinks to incorporate it into successful content
- Business owners who wish to take aspects of their SEO in-house to save on huge agency fees.
Workshop Format & Timings
This workshop is available in on-demand. You may purchase this as a standalone workshop, or bundled within Digital Skills Advantage. Depending on prior experience, standalone on-demand workshops can take 30 minutes to 90 minutes to complete.
Testimonials & Participant Comments
Trainer Comments & Related Workshops
SEO and SEM are still essential when it comes to online marketing. Our workshop allows individuals to gain new insights into how SEO and SEM operates and makes it easier to create more effective strategies moving forward.
We also offer a more detailed in depth course for hands on SEO for marketing teams.