It's Time For DIY SEO & SEM To Increase Your Search Performance

We will show you the shortcuts and tools the pros use!

Workshop Overview

Don’t know how to deliver, improve or track your SEO performance? Not sure what’s on offer with Google Ads? That’s OK, we show you how! Give your skills a boost with our expert techniques, and learn how you can take control of your SEM and SEO strategy. That’s not all. We show you how to save time and money using the tools of the trade.

Save time and money learning how to do it yourself
Increase traffic and sales with a simple system that works!
Develop an eye for detail that will question third party work
Generate business and brand results with our professional techniques
Take back control of your marketing strategy using our step by step instructions

Learning Outcomes

Ultimately, the learning outcomes in our SEO and SEM workshop are designed to ensure all participants know ……..

How to use the tools-of-the-trade every search marketing professional uses across SEM & SEO
A helicopter overview of SEO that any non-digital specialist can understand
What tactics and strategies you should implement first across SEO (from an interview with an underground SEO expert)
How to craft and code your pages, so Google will love them!
How to make sure you are focusing on the right keywords and phrases for your business or brand
How to get amazing and targeted backlinks from great quality websites to increase natural search rankings
The major components of search engine marketing and how you can drive them to generate business and brand results
Of two research papers to shortcut the creative process for headline development
…. plus access to many more resources including hand picked articles, videos and tools within the “Learn More” section

Major Content Sections

Through the duration of the workshop we cover these major content sections.

The tools of the trade you need to know
An overview of SEO you will understand
Key tactics you should be implementing
The key strategies that work in SEO
How to code pages to help Google find you
Identify the best keywords for your brand
Get quality backlinks to boost rankings
How to better understand search engines

Who Should Attend?

The workshop will be relevant for the below participants. This can be tailored further for in-house training.

Workshop Format & Timings

This workshop is available in on-demand. You may purchase this as a standalone workshop, or bundled within Digital Skills Advantage. Depending on prior experience, standalone on-demand workshops can take 30 minutes to 90 minutes to complete.

Testimonials & Participant Comments

A great knowledge base for those looking to get up to date information on how to succeed in digital marketing today. So much is changing, let Russ guide you through with his industry knowledge, tools and hacks.

The courses are really informative! They give you great information in plain english that anyone can easily understand. The best thing about this course is you can use the skill learned straight away!

Trainer Comments & Related Workshops

SEO and SEM are still essential when it comes to online marketing. Our workshop allows individuals to gain new insights into how SEO and SEM operates and makes it easier to create more effective strategies moving forward.

We also offer a more detailed in depth course for hands on SEO for marketing teams.