Digital Marketing Skills Workshop
Designed to teach the digital ‘tricks-of-the-trade’ and hands-on skills directly from a digital marketing specialist.
Workshop Overview
A practical, hands-on skills based digital marketing workshop giving you the tools to implement digital marketing strategies for your agency, marketing department or business. The workshop covers both popular and niche digital marketing techniques, tools, tips and tricks for you to up your skills to rely less on digital specialist and partners and put you in control.
Learning Outcomes
Across the 2-day face-to-face or virtual training sessions, you will learn:
- Countless hands-on digital marketing skills working with your website, deep consumer insights, social influencers, social, images, search, text, video, tracking & so much more
- How to build and optimise content, of any type, at speed with killer insights
- Competitor Analysis: How to find competitive insights across multiple channels
- Automation techniques for digital marketing channels
- How to increase your digital marketing productivity internally to work more effectively and efficiently with your partners
Major Content Sections
Through the duration of the workshop we cover these major content sections.
- How to generate deep consumer/audience insights without commissioning an agency
- How to generate multiple competitive insights
- Evaluate social influencers & followers with ease
- How to create articles, blogs and other text based assets efficiently
- Learn how to build images & video assets with smaller budgets
- How to tweak your website marketing performance for higher conversions & sales
- Explore chatbots and automated online customer service
- Hands-on DIY SEO and Google Ads techniques
- How to get started with light marketing automation
- How to work more efficiently with partners
Who Should Attend?
This workshop is designed for anyone in the marketing industry who have some of the below traits…
- Marketing professionals who wish they were more confident working with digital marketing and media who want to be more hands on, OR have a stronger appreciation for how digital specialists and agencies deliver your work
- Creative agency account managers who want to up their digital game to deliver more products and services to the client
- A digital specialist who has deep knowledge in one area (e.g. SEM or Programmatic) who wants to broaden their skills set beyond this discipline
- Anyone who has a side hustle or project who wants to leverage digital marketing channels to launch of sell their idea or concept
Workshop Format & Timings
This workshop is delivered live in a face to face or virtual environment over 2 days, shortened to 1 day or over several 1/2 days.
Many of the components of this workshop can be found within Digital Skills Advantage and How To Build Compelling Content.
All individual content sections are available in our on-demand workshop list.
Testimonials & Participant Comments
Trainer Comments & Related Workshops
This workshop communicates 20+ years of combined digital marketing skills based content. This is perfect for marketers with smaller budgets, who want to in-house marketing services, or who want to grow their knowledge and appreciation of what is actually required to deliver digital from a ‘hands-on’ perspective. Eyebrows will be raised…