The Customer Journey Mapping Workshop
Workshops designed to increase the digital marketing strategic decision making outcomes, confidence and capabilities of marketing teams.
Customer journey mapping is your opportunity to put the customer front and centre of your marketing communications planning. Through a combination of theory and practical applications, you will learn how to research and understand your target audiences using free and low cost tools, distill the insights and create a strategic customer journey map for your client or marketing team. Customer journey mapping allows a lasting impression on consumers – a tool that helps in customer retention and provides business insights into long-term improvement strategies.
During the workshop, you have the opportunity to work on your own, or your client’s brief or scenario, so you are both learning and creating marketing strategic planning together. The results are two fold – the creation of new strategic documents in your marketing communication planning, and a new skill for your marketing career. You can learn where to find data to validate or inform your consumer journey; and discover key information to make the best decisions for your brand or business.
By the end of this workshop, you will be more confident to conduct customer journey mapping, and be able to:
Major Content Sections
Through the duration of the workshop we cover these major content sections.
Who Should Attend?
The workshop attracts a wide audience from the marketing industry. From Marketing managers, agency account managers & consultants, who all wish they were more confident working with digital marketing, including:-
Workshop Format & Timings
The workshop is typically delivered face-to-face or virtually via Zoom. Workshop timings are typically one full day of training, or 2 x 1/2 days. Client’s may choose to have half day sessions delivered over consecutive days, or choose longer breaks between training days.
The Digital Marketing Essentials workshop is available ‘on-demand’.
Testimonials & Participant Comments
Trainer Comments & Related Workshops
This workshop is designed to allow individuals to learn more about mapping the journey their customer takes from start to finish. It allows them to develop superior strategies, and it works well in conjunction with our other digital marketing courses.