Digital Transformation and Change Management

Melbourne & Sydney Face-to-Face Workshop DurationHALF or FULL Day
Online Learning Available

Workshop Overview

Is your business on the path to digital literacy and ready to embrace digital transformation and change management strategies to increase growth and revenues? Or does your organisation have a digital skills gap?

Businesses are operating in rapidly-changing and often ‘disruptive markets’ and sticking with the status quo is no longer an option if you want to stay relevant and competitive.

Over coming years digital marketing’s growth is only predicted to accelerate, as marketers and businesses continue the shift towards this affordable, flexible and measurable marketing approach that spans online and social media marketing, cross-channel content marketing, mobile, data and analytics.

Embarking on significant change management programs that include transforming your business to leverage digital and other cutting edge opportunities is a daunting undertaking for an organisation.

Without an understanding of the digital strategies, channels, technology solutions and analytics resources available to you, you are at a disadvantage against competitors who are already fast-tracking their own digital journey.

This workshop is for marketers and management who are ready to learn about and implement strategic change and transform their marketing strategies to best leverage the opportunities presented by undertaking a digital transformation across their marketing and business models and current practices. Ready to embrace change and the digital future?

 

Who Should Attend This Workshop:

  • Marketers and managers who need to develop digital strategies internally and/or with external partners
  • Marketers and managers looking to grow business and improve marketing results
  • Non-digital management who need to build your digital knowledge to make strategic decisions
  • People who are responsible for online and digital marketing strategy
  • The workshop is suitable for both B2B and B2C marketers
  • The workshop is designed for client-side professionals

 

What You Will Learn:

  • How your business can benefit from digital transformation
  • How to plan for digital transformation
  • How to successfully achieve change management within your organisation
  • Increase productivity by using digital marketing
  • How to build and upskill your digital marketing team
  • Generate business growth and higher revenues by leveraging digital channels
  • Make more informed decisions across your digital marketing
  • Handle more digital marketing in-house rather than outsourcing
  • How to recognise digital best practice and analyse the right digital strategy for your business

After the workshop, you will have understand how to develop a strategic digital transformation and change management plan and successively integrate and implement this across marketing, operations, company culture, business processes, IT systems and other key business areas.