It’s back! Due to popular, we are re-opening our open-to-the-public digital media sales face-to-face training program…

Two Days of Face-to-Face Training
Delivered By Expert Digital Media Sales Trainers
Online Learning Module Included
CBD Locations


Tuesday, May 15

Tuesday, May 29

CBD Locations


Wednesday, May 16

Thursday, May 17

Digital Media Sales Advantage is our flagship digital media sales training program, which is normally only delivered to our private clients, however, now we’re opening it up to the whole industry.


LEARN IN A CLASSROOM (OR ONLINE) and experience the Digital Media Sales Advantage program.

We all know the game is changing and in today’s fast paced world, it is unacceptable not to have digital media sales skills under your belt if you work in media sales. That’s the reality.

We frequently meet media sales people who lack the knowledge & confidence to talk about digital media to their clients. We recognise the blank look when the agency or client starts talking about programmatic media, automation, Facebook, Google, SEM or other digital media offerings in the marketplace.

And don’t get me started on how many digital media sales people tighten up when they hear the words click-through rate, or consider presenting digital media reports to their clients. It is one of the hardest things to do with confidence.

We have been solving these issues and countless others, for years with many of our large corporate clients, and for the first time ever in Australia, we have a dedicated blended learning program tailored specifically for (a) the Australian marketplace and (b) media sales people who want to upskill in the area of digital marketing and media.

With the Digital Media Sales Advantage program, you will learn to:

  • Have confident discussions around digital marketing media
  • Position your products clearly and confidently within the marketplace
  • Add value when the conversation is steered to digital channels
  • And much, much more.

Who Is Behind The Digital Media Sales Advantage Program And Who Is digitalbrief?

digitalbrief is the leading independent digital marketing and media training business based in Australia. We have clients in APAC leveraging 8 years experience in corporate training in the marketing industry.

3 Reasons Why You Should learn Digital from us

1. Experience
The product leverages the experience of founder and lead trainer of digitalbrief, Russell Easther.

Russell has sold digital media while working at leading local and multinational media agencies, direct to clients, as well as train agency and marketing staff in all areas of digital marketing and media.

Russell draws on his 13+ years in the history from New York, Dubai, Sydney and Melbourne.

Being exposed to numerous publishers, agencies, marketers, and client direct sides of the industry gives digitalbrief a great insight into the day-to-day challenges we all face. Without breaking client trust, we are able to give our clients deep insights into the major challenges and desires of different parties.

Russ Bio Pic
Russ Easther
Digital Marketing & Media Lead Trainer, digitalbrief

2. Certified
Our lead trainer, Russ Easther, was the first Australian to receive the Digital Media Sales Certification. Recently, he passed the Digital Media Sales Certification again and was celebrated by IAB Australia CEO, Paul Fisher. To learn more about Russ, read IAB Australia’s feature about him here.

3. Trusted and Proven
Over several years we have worked with many of the major players in the publishing industry. Below is a selection of our current and past clients including agency and direct sales teams:

Trainers for the Experts

We also supply training to members of the Australian Marketing Institute. In the past trainers have also worked with AIMIA and ADMA. digitlabrief is also a member of the IAB Australia

Now, for the first time ever, media sales professionals can gain access to first class digital media sales training to:

  1. Position and pitch your product confidently in the context of the broader market place
  2. Provide you with a solid, strategic and trusted level of knowledge so you can maintain a strategic discussion with clients in digital marketing and media
  3. Challenge your client or stakeholders with confidence in the channel
  4. Address digital media and marketing sticking points & sales objections
  5. Present campaign digital media reports with a clear and structured process (so you never feel embarrassed again)
  6. Communicate external industry information and insights to support discussions across the digital and sales channels
  7. Know when to use certain selling methods, such as CPM, CPC etc.
  8. Learn how the market pitches different media products
  9. Appreciate the changing nature of the digital media landscape
  10. An introduction to industry standard digital marketing and media strategies

Here’s How to Get Started

You have three options to choose from: (1) the online workshops of our face-to-face learning program, (2) attend our two-day face-to-face learning program that includes a free online workshop of your choice, or (3) both our online learning and face-to-face workshops.
For 3+ tickets, please get in touch for bulk discounts and billing information.

Online Training Techniques Included:

The online product is packed full of digital marketing and media knowledge designed specifically for you. Through consultation and experience in designing online learning programs, we communicate these concepts through a variety of training techniques.
Video Based Training
Recreating a face to face to workshop through Digital Media Sales Advantage helps keep a human face to online learning. We’ve recorded some of the best parts of our face to face workshops in a professional studio to ensure you get the best learning.
Detailed, Scannable Content
Our subject matter experts and online learning experts collaborated to ensure you get the most out of our detailed explanation on topics.
Links to External Content
Throughout our workshops we point you to Vimeo, YouTube, and other Industry websites for you to learn more detailed information at your convenience. Along with Infographics and downloadable eBooks.
Screenflow Screen Captures
Sometimes a simple voiceover and animated slide is the best way to communicate complex digital landscapes.
Handy Bookmarking Feature
You can mark off what you’ve done, and see how close you are to completing a workshop. Perfect for busy professionals who want to bite off snack sized pieces of content over time.
Regular Marketing Email Update
Get access to our curated news and market changes to specifically for the digital marketing and media scene. We only report on the next big thing that impacts Digital Media Sales Advantage clients across the world.

This is the best digital media sales training product on the market, but don’t take our word for it…

Have a read of just some of the many testimonials from people who have already completed the Digital Media Sales Advantage online course or attended our three day workshop:



Frequently Asked Questions

Q. How reputable is the training?
A. Very reputable (just read our testimonials). digitalbrief supplies training to marketing associations, major publishers and major agency networks. Feedback regarding accuracy and content relevancy is very high. We wouldn’t be invited back to work with these caliber of clients if we didn’t deliver on this point.
Q. How long does it take to complete the training?
A. Face-to-Face Workshops are two days in length. The online workshops can be tackled at your own pace and have a handy bookmark feature that remembers how much you’ve completed.
Q. What support is included?
A. We have support features built within the online learning product, and if you need help at any time simply email and a member of our team will be in touch (usually within 8-12 hours).
Q. How often is the content updated?
A. We update particular sections of all of our online products quarterly.
Q. Do you need multiple logins for your team?
A. Shoot me a note direct and I’ll be able to give you a price for multiple logins for the product. One login is for one user only. (

Get Your Digital Media Sales Kick Started Today!

If you’re ready to take your digital media sales skills to the next level, then simply click on the ‘Buy Now’ button below to reserve your seat or gain online access!

For 3+ tickets, please get in touch for bulk discounts and billing information.

For information on our policies, please visit this page