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# digitalbrief

Digital Marketing Courses and Workshops

## Sitemaps

- [XML Sitemap](https://digitalbrief.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Virtual Training Studio at digitalbrief](https://digitalbrief.com/virtual-training-studio-at-digitalbrief/) - Our virtual training studios are well used by clients through recent times. As you can see from the photographs below, we have invested in professional video and audio equipment to ensure the virtual training experience is of the highest quality. We leverage 2 cameras, with one setup specifically for a ‘real’ whiteboard so the trainer
- [7 Essential Digital Marketing Skills For 2021](https://digitalbrief.com/skillsarticle/) - Over my career, I’ve met and trained literally hundreds of marketing managers, and watched the discipline grow in complexity and scope. Rarely do we get a chance to stop and take note and ask ourselves the questions… What skills do I need to continue to grow my career in marketing? What skills do I need
- [5 Easily Accessible Digital Marketing Tools](https://digitalbrief.com/5-easily-accessible-digital-marketing-tools/) - These five, easy-to-use and inexpensive tools will help you improve your marketing and make you stand out in the boardroom. Google TrendsGoogle Trends is a free service that provides insights into consumers’ search behavior. The tool shows how often different keywords, subjects and phrases are searched for within a specific timeframe. You can narrow
- [Inflight Marketing Opportunities Missed…](https://digitalbrief.com/inflight-marketing-opportunities-missed/) - When you think about a domestic or international inflight experience, the airlines hold a very captive audience. As a passenger, there are limited distractions. This is a fertile environment for very targeted communication messages. Research backs this up. A study conducted by JGM-Research firm uncovered that 39% of Chinese travelers purchased a product after seeing it inflight.
- [Two Digital Marketing and Media Strategic Frameworks](https://digitalbrief.com/two-digital-marketing-and-media-strategic-frameworks/) - There are two basic strategic digital marketing models to find and keep customers known as the 4 C’s and the POEM. Model your next product launch or campaign strategy with the 4 C’s in mind, and ensure you have the right mix of media to stand out above the rest. 4 C’sUse the 4 C’s model when planning
- [How To Generate Content Marketing Ideas](https://digitalbrief.com/how-to-generate-content-marketing-ideas/) - Do you struggle to come up with new, unique content? Well, you definitely aren’t alone. Read below for tools and tricks that will help you generate content marketing ideas. There are a few main ways to generate content ideas – researching what your competitors and influencers are talking about to get inspiration, leverage others or
- [Low Budget and Free Tools To Help You Create, Schedule and Organise Content](https://digitalbrief.com/low-budget-and-free-tools-to-help-you-create-schedule-and-organise-content/) - If you have an active social media account you are starting to grow, or even have an established audience, how do you build content on a budget? How will you create, manage and post content on those channels in a cost efficient manner? Browse through the below tools – they’ll be your new best work
- [Content Marketing Strategy – Evergreen and Timely Content Explained](https://digitalbrief.com/content-marketing-strategy-evergreen-and-timely-content-explained/) - Whatever side of the fence you work on, content marketing strategy is one of the topics coming up for discussion on a regular basis. As we conduct our workshops, we discuss the pros and cons of both evergreen content, that has a long life span and timely/situational, content that captures attention in relevant moments. First

## Pages

- [Home](https://digitalbrief.com/) - Virtual & Face-To-Face Digital Marketing Workshops For Marketing Teams Increasing Your Team's Capability Across Digital Marketing Strategy & Skills An Australian based independent and unbiased digital marketing training company servicing marketers, all agencies, public relations & government communication professionals. Help Me Choose The Best Workshop For My Team FEATURED & PARTNERING WITH: Helping businesses &
- [About](https://digitalbrief.com/about-us/) - About digitalbrief Our Mission: To continually increase the capability, confidence and outcomes of our client's investments in digital media and marketing channels As Featured In: The story of digitalbrief. Starting a career in digital media and marketing after the dot-com crash of the late 90’s was really hard… I spent days, weeks even, of my
- [Strategic Digital Marketing In 2024](https://digitalbrief.com/digital-marketing-courses/strategic-digital-marketing-in-2024/) - Strategic Digital Marketing In 2024 Workshops designed to increase the digital marketing strategic decision making outcomes, confidence and capabilities of marketing teams. Workshop Overview Digital marketing channels are now strongly integrated into the overall marketing strategy for any business or brand. In order to develop a successful, fully integrated & modern marketing strategy, marketers must
- [Digital Marketing & Media Essential Strategies](https://digitalbrief.com/digital-marketing-courses/digital-marketing-media-essential-strategies/) - Digital Marketing Essentials Our most popular workshop working across in-house program, or with partners including Mumbrella, Campaign Asia. Workshop Overview Our ‘Essentials’ workshop is designed to bring you up to speed and rapidly increase your confidence in digital marketing and media. The workshop is strategic in nature & covers a wide range of areas within
- [Digital Media Sales Advantage](https://digitalbrief.com/digital-marketing-courses/digital-media-sales-workshops/) - Digital Media Sales Advantage Empowering media sales professionals to confidently pitch and position their digital media products confidently in the ever changing media environment. Workshop Overview Designed specifically for media sales professionals, this workshop gives you the knowledge to confidently engage, challenge and sell your product to both agency and direct clients. We highlight what
- [Digital Marketing Skills Workshop](https://digitalbrief.com/digital-marketing-courses/skills-workshop/) - Digital Marketing Skills Workshop Designed to teach the digital ‘tricks-of-the-trade’ and hands-on skills directly from a digital marketing specialist. Workshop Overview A practical, hands-on skills based digital marketing workshop giving you the tools to implement digital marketing strategies for your agency, marketing department or business. The workshop covers both popular and niche digital marketing techniques,
- [Strategy Digital Marketing Workshops](https://digitalbrief.com/digital-marketing-courses/) - Strategic Digital Marketing Workshops Workshops designed to increase the digital marketing strategic decision making outcomes, confidence and capabilities of marketing teams. What are 'strategy-based' workshops? Strategy based workshops are our most popular. The content is focused on digital marketing strategic models, how a particular channel is used with digital marketing strategy, how the digital landscape
- [On Demand Digital Marketing Workshops](https://digitalbrief.com/digital-marketing-courses-on-demand/) - On-Demand Digital Marketing Workshops Pre-recorded workshops ready to start on any device with an internet connection. What are 'on-demand' workshops? Can’t get to a workshop, or want to catch-up on content at a later date? Our on-demand will suit your learning needs. Our on-demand learning catalogue below covers our popular strategy based workshops below. Essentials
- [Help Me Choose](https://digitalbrief.com/help-me-choose/) - Help Me Choose What best describes you, or your team? Client side in marketing or related role Work in a government communications role Advertising, communication or PR agency Working in media agency (in a digital or traditional media buying role) Media Sales – Working in a media company sales or commerical role For Marketers /
- [Free Digital Marketing Workshops](https://digitalbrief.com/free-digital-marketing-worshops/) - Free Digital Marketing Workshops Workshops designed to increase the digital marketing strategic decision making outcomes, confidence and capabilities of marketing teams. What are 'free' workshops? Strategy based workshops are our most popular. The content is focused on digital marketing strategic models, how a particular channel is used with digital marketing strategy, how the digital landscape
- [Digital Media Sales Training](https://digitalbrief.com/sales-training/) - Digital Media Sales Training Workshop Overview Across the globe, digital media has gained in popularity, spend, and sophistication. Through working with clients with backgrounds in print, radio, TV, and outdoor, we know that many media sales professionals are simply not confident when discussing marketing & media strategies involving digital media. They may have good client
- [The Customer Journey Mapping Workshop](https://digitalbrief.com/digital-marketing-courses/the-customer-journey-mapping-workshop/) - The Customer Journey Mapping Workshop Workshops designed to increase the digital marketing strategic decision making outcomes, confidence and capabilities of marketing teams. Workshop Overview Customer journey mapping is your opportunity to put the customer front and centre of your marketing communications planning. Through a combination of theory and practical applications, you will learn how to
- [Contact Us](https://digitalbrief.com/contact-us/) - Contact Us EMAIL russ@digitalbrief.com.au Call me +61 439 694 541 Get in Touch Send us a message below First Name Last Name Email Phone Number Company Message Send
- [Workshop Waitlist](https://digitalbrief.com/waitlist-form/) - Workshop Waitlist First Name Last Name Email Address Phone Number City Please Select The Workshops You Are Interested In Attending Digital Marketing & Media Essentials Strategic Digital Marketing in 2021 The A-Z Of Content Marketing Strategy Customer Journey Mapping Digital Media Sales Advantage How To Create Compelling Content For Social & Digital Channels Digital Marketing
- [It's time for DIY SEO & SEM to increase your search performance](https://digitalbrief.com/digital-marketing-courses/it-s-time-for-diy-seo-sem-to-increase-your-search-performance/) - It's Time For DIY SEO & SEM To Increase Your Search Performance We will show you the shortcuts and tools the pros use! Enrol Now Workshop Overview Don’t know how to deliver, improve or track your SEO performance? Not sure what’s on offer with Google Ads? That’s OK, we show you how! Give your skills
- [Digital Skills Advantage](https://digitalbrief.com/digital-marketing-courses/skills-online-workshops/) - Digital Skills Advantage Now available on-demand, we showcase the best ‘hands-on’ skills digital marketers need to know. Enrol Now Workshop Overview The online & on-demand version of our ‘Skills’ workshop, including bonus content not delivered in the classroom or virtual format! Rapidly increase your digital marketing confidence across a wide range of hands-on digital marketing
- [Skills Based Digital Marketing Workshops](https://digitalbrief.com/digital-marketing-courses-skills/) - Skills Based Digital Marketing Workshops Workshops designed to increase the digital marketing strategic decision making outcomes, confidence and capabilities of marketing teams. What are 'skills-based' workshops? Skills based workshops are often referred to as our ‘hands-on’ learning programs. These workshops are designed to be very practical, where we teach the skills to get the work
- [The A-Z Of Content Marketing Strategy Workshop](https://digitalbrief.com/digital-marketing-courses/a-z-content-marketing-strategy/) - The A-Z Of Content Marketing Strategy Workshop Workshops designed to increase the digital marketing strategic decision making outcomes, confidence and capabilities of marketing teams. Workshop Overview As your target market digital consumption grows, brands now need to have a thorough content strategy developed to cut through and be effective. This masterclass provides you the indispensable
- [Hands-On SEO for Marketing Teams](https://digitalbrief.com/digital-marketing-courses/hands-on-seo-for-marketing-teams/) - Hands-On SEO for Marketing Teams Workshops designed to increase the digital marketing strategic decision making outcomes, confidence and capabilities of marketing teams. Workshop Overview A practical, hands-on skills based digital marketing workshop where we look at SEO and how it can influence your digital marketing success. Throughout this workshop, you will learn how to optimise
- [Digital Marketing Essentials Online](https://digitalbrief.com/digital-marketing-courses/digital-marketing-essentials-online/) - 'Essentials' On-Demand Our most popular workshop, Digital Marketing & Media Essentials is also available ‘on-demand’. Enrol Now Workshop Overview Fast Track your digital marketing confidence across a wide range of digital marketing channels Assist with the prioritisation of digital strategies and tactics to fuel the growth of your business and brand across multiple digital channels
- [Custom In House Workshops](https://digitalbrief.com/digital-marketing-courses/custom-in-house-workshops/) - Customised, In House Workshops Tailored specifically for your team’s learning requirements, let us modify and customised an existing workshop, or blend a series of workshops together for the greatest learning outcomes. Workshop Overview When working directly with a client, we have the opportunity to tailor workshop content specifically for our client’s needs. This allows us
- [Tactics & Strategies to turn more visitors to customers or client (many are free!)](https://digitalbrief.com/digital-marketing-courses/tactics-strategies-to-turn-more-visitors-to-customers-or-client-many-are-free/) - Tactics & Strategies To Turn More Visitors To Customers Or Clients (Many Are Free!) Watch over my shoulder, and learn the tools, as I deconstruct CRO strategies Enrol Now Workshop Overview No coding required! Learn how to boost your conversion rates and get the most out of your digital marketing using proven scientific methods. Using
- [Social Influencers… How to evaluate your current or prospective social media partners](https://digitalbrief.com/digital-marketing-courses/social-influencers-how-to-evaluate-your-current-or-prospective-social-media-partners/) - Social Influencers… How To Evaluate Your Current Or Prospective Social Media Partners Compose the most eye-catching headlines with these copywriting techniques Enrol Now Workshop Overview Reduce your risk and save time and money assessing, sourcing and partnering with social media partners, using expert tips and tricks covered in this workshop. We will show you how
- [Marketers: Work smarter not harder! Productivity tools for all of us](https://digitalbrief.com/digital-marketing-courses/marketers-work-smarter-not-harder-productivity-tools-for-all-of-us/) - Marketers: Work Smarter Not Harder! Productivity Tools For All Of Us Productivity tools and processes designed for marketers large and small Enrol Now Workshop Overview We are all about efficiency here at digitalbrief and we can’t wait to show you all of our time saving, productivity and time management tools. Enjoy stronger relationships with your
- [How to track & analyse your digital marketing to prove your ROI](https://digitalbrief.com/digital-marketing-courses/how-to-track-analyse-your-digital-marketing-to-prove-your-roi/) - How To Track & Analyse Your Digital Marketing To Prove Your ROI It’s time to make up with google analytics and others you’ve never heard about before! Enrol Now Workshop Overview Whether you are a digital marketing beginner or a seasoned pro, this course is for you! We show you how to use the world’s
- [How To Generate Market/Competitive Insights from your desk](https://digitalbrief.com/digital-marketing-courses/how-to-generate-market-competitive-insights-from-your-desk/) - How To Generate Market/Competitive Insights From Your Desk Legally, find your competitors strategies across digital channels Enrol Now Workshop Overview Finding industry information is gold. Knowing what strategies and tactics are used in your marketplace is a key insight every marketer needs. This workshop shows you how to quickly and efficiently scan the marketplace to
- [How to find key consumer insights for effective content & social media marketing](https://digitalbrief.com/digital-marketing-courses/how-to-find-key-consumer-insights-for-effective-content-social-media-marketing/) - How To Find Key Consumer Insights For Effective Content & Social Media Marketing Pin-point key consumer insights so you can design and build compelling digital markeiting communications. Enrol Now Workshop Overview Open new opportunities for growth by discovering key consumer insights, and learn how to read the data to get better results. Confidently evolve your
- [How to create image and GIF based creative without an agency!](https://digitalbrief.com/digital-marketing-courses/how-to-create-image-and-gif-based-creative-without-an-agency/) - How To Create Image And GIF Based Creative Without An Agency! Learn how to build professional grade digital assets at speed with low cost or free marketing tools. Enrol Now Workshop Overview We will bring you up to date with the most effective and efficient ways to create images and gifs for digital marketing purposes.
- [How To Build Compelling Content For Social & Digital Channels](https://digitalbrief.com/digital-marketing-courses/how-to-build-compelling-content-for-social-digital-channels/) - How To Build Compelling Content For Social & Digital Channels How to create Video, Images, Headlines, Podcasts, Infographics and more by using over 100 low cost or free tools and techniques (No photoshop or design qualifications required!) Workshop Overview Over the last 20+ years, digital departments have developed tools and processes to help create content
- [Create video based content without burning a hole in your budget](https://digitalbrief.com/digital-marketing-courses/create-video-based-content-without-burning-a-hole-in-your-budget/) - Create Video Based Content Without Burning A Hole In Your Budget An intensive short course designed for professionals new to digital marketing Enrol Now Workshop Overview Using video as a form of content, or including it in existing content used to be something that had to be created by specialists. However, that is no longer
- [7 Headline Generation Strategies For Maximum Engagement](https://digitalbrief.com/digital-marketing-courses/7-headline-generation-strategies-for-maximum-engagement/) - 7 Headline Generation Startegies For Maximum Engagement Compose the most eye-catching headlines with these copywriting techniques Enrol Now Workshop Overview Too busy to create a headline? Not your thing, hey? We will show you the tools to help you be more creative with unique approaches to creating headlines. We are going to share with you,
- [Privacy Policy](https://digitalbrief.com/policies/) - Privacy Policy Introduction digitalbrief regards customer privacy as an important part of our relationship with our customers. The following privacy policy applies to all digitalbrief users, and conforms to Internet privacy standards. If you have questions or concerns regarding this statement, you should first contact Russell at 0439 694 541. Collection of Information In order
- [Sitemap](https://digitalbrief.com/sitemap/) - Sitemap Pages About Blog Contact Us Digital Media Sales Training Digital Skills Advantage Free Digital Marketing Workshops Help Me Choose Home On Demand Digital Marketing Workshops Privacy Policy Sitemap Skills Based Digital Marketing Workshops Strategy Digital Marketing Workshops 7 Headline Generation Strategies For Maximum Engagement Create video based content without burning a hole in your
- [Blog](https://digitalbrief.com/blog/) - The digitalbrief blog Virtual Training Studio at digitalbrief Our virtual training studios are well used by clients through recent times. As you can see from the photographs below, we have invested in professional video and audio equipment to ensure the virtual training experience is of the highest quality. We leverage 2 cameras, with one setup

## Categories

- [Digital Marketing](https://digitalbrief.com/category/digital-marketing/)