DIGITAL MARKETING ESSENTIALS
FOR VPS 3, 4 & 5
Digital marketing and media training WORKSHOP series covering both the strategy and
‘hands-on’ across SOCIAL, CONTENT, SEO, FACEBOOK ADS AND MORE
Choose to attend 1, 2, 3 or all 4 days of training through November 2020
Workshops are designed to increase the outcomes of Victorian Government digital marketing communications across a wide variety of digital channels and areas.
Work more efficiently with your media agency across digital paid media and search engine marketing
Build stronger creative and/or content marketing (internally or leveraging an agency)
Increase your confidence when building, presenting or sharing reports internally
Reduce the reliance of external agencies for knowledge and creative
Increase your communications team output and contributions
DIGITAL MARKETING ESSENTIALS FOR VPS 3, 4 & 5
WORKSHOP #1: Managing Digital Marketing & Media Buying
How to work more effectively with your agency, and internal stakeholders
WORKSHOP #2: Digital Content Strategy & Creation
How to build great digital marketing and media communication creative (working with an agency OR with internal resources
WORKSHOP #3: Managing & Building Great Owned Centric & Search Assets
How to manage SEO, SEM, Website and Email marketing effectively
WORKSHOP #4: Consumer Journey Mapping
How to communicate right time/place/message through consumer journey explorations
About digitalbrief Virtual Workshops
I attended earlier programs with digitalbrief this year, is this relevant for me?
Some of the content covered will be the same however delivered at a different level. Some of the content will be new to you as the program places emphasis on the ’skills’ or practical side of digital marketing and media. You are more than welcome to attend if you see value. If you have attended an ‘Essentials’ program in the past 3 years you do not need to attend Day 1.
How are the workshops conducted? What technology? What timings?
We use Zoom to conduct workshops. Days start at 9am to finish at 4:30pm with regular breaks
VICTORIAN GOVERNMENT Testimonials from Workshops through 2020
“Since undertaking the course, I’ve been working much closer with the in-house digital team on Facebook retargeting ads, improving our ability to track audiences online, ensuring components of SEO have been actioned and suggesting other ways to leverage our video content. I do feel more confident with the media agency – I ask a lot more from them now!”
“Post-workshops I’m feeling more confident talking all things digital with the agency. It was especially useful when I had to provide feedback for their post campaign report. ”
“The workshop was really great, I constantly refer back to the workbook. I’ve implemented learnings mainly in the paid area and trying to influence more in how to tackle our owned and earned channels to gain greater engagement and brand presence.”