DIGITAL MARKETING ESSENTIALS
FOR VPS 3, 4 & 5

Digital marketing and media training WORKSHOP series covering both the strategy and
‘hands-on’ across SOCIAL, CONTENT, SEO, FACEBOOK ADS AND MORE

Choose to attend 1, 2, 3 or all 4 days of training through November 2020

WORKSHOP OUTCOMES

Based on the success of earlier digitalbrief programs with Victorian Government communication professionals through 2020, we are proud to announce our new programs below, designed specifically for VPS Level 3, 4 & 5.
 

Workshops are designed to increase the outcomes of Victorian Government digital marketing communications across a wide variety of digital channels and areas. 

The strategies and skills covered will help you:

01.

Work more efficiently with your media agency across digital paid media and search engine marketing

02.

Build stronger creative and/or content marketing (internally or leveraging an agency)

03.

Increase your confidence when building, presenting or sharing reports internally

04.

Reduce the reliance of external agencies for knowledge and creative

05.

Increase your communications team output and contributions

WORKSHOP OUTLINES
DIGITAL MARKETING ESSENTIALS FOR VPS 3, 4 & 5

WORKSHOP #1: Managing Digital Marketing & Media Buying

How to work more effectively with your agency, and internal stakeholders

WORKSHOP #2: Digital Content Strategy & Creation

How to build great digital marketing and media communication creative (working with an agency OR with internal resources

WORKSHOP #3: Managing & Building Great Owned Centric & Search Assets

How to manage SEO, SEM, Website and Email marketing effectively

WORKSHOP #4: Consumer Journey Mapping

How to communicate right time/place/message through consumer journey explorations

About digitalbrief Virtual Workshops

Virtual workshops are broadcasted live from digitalbrief studios. The multi-camera setup with professional lighting and sound ensure participants can engage and interact in a close to face-to-face workshop fashion as possible. 
 
All workshops are conducted on the most consistent, and easy to use web conferencing system available, Zoom!
Please make sure you get access to a large tablet, laptop or desktop device for maximum enjoyment.

FAQs

I attended earlier programs with digitalbrief this year, is this relevant for me?

Some of the content covered will be the same however delivered at a different level. Some of the content will be new to you as the program places emphasis on the ’skills’ or practical side of digital marketing and media. You are more than welcome to attend if you see value. If you have attended an ‘Essentials’ program in the past 3 years you do not need to attend Day 1.

How are the workshops conducted? What technology? What timings?

We use Zoom to conduct workshops. Days start at 9am to finish at 4:30pm with regular breaks

Is a workbook included? How will I get it?
 
Once payment is made, we will email you a PDF  1 week out from the workshop for you to print before the workshop. The workbook is approximately 100 pages. You will be able to get this done at a local Officeworks or print shop. If not, a notepad and pen will be sufficient.
 
I can’t make the dates, will you run this in 2021?
 
We may be able to run future programs in coordination with DPC, however we have no training dates confirmed through 2021 as yet.

VICTORIAN GOVERNMENT Testimonials from Workshops through 2020

Since undertaking the course, I’ve been working much closer with the in-house digital team on Facebook retargeting ads, improving our ability to track audiences online, ensuring components of SEO have been actioned and suggesting other ways to leverage our video content. I do feel more confident with the media agency – I ask a lot more from them now!

Post-workshops I’m feeling more confident talking all things digital with the agency. It was especially useful when I had to provide feedback for their post campaign report. 

The workshop was really great, I constantly refer back to the workbook. I’ve implemented learnings mainly in the paid area and trying to influence more in how to tackle our owned and earned channels to gain greater engagement and brand presence.

DIGITALBRIEF HAS WORKED WITH THE GOVERNMENT DEPARTMENTS BELOW

Workshop Dates

Workshop #1 – Tuesday, 17th of November, 2020
Workshop #2 – Thursday, 19th of November, 2020
 
Workshop #3 – Tuesday,  24th of November, 2020
Workshop #4 –Thursday, 26th of November, 2020
 
Training days start at 9am, finish at 4:30pm with regular breaks included.
All training is held via Zoom web conferencing technology.
Workbook provided via PDF delivery.
 
 Each 1 day workshop covers a specific areas of digital marketing and media.
 
Please note, participants who wish to attend days 2, 3 or 4 must attend Day 1
Very important & strategic concepts are presented, and used throughout the entire 4 days.

INVESTMENT

Workshop #1 Only 
$300 + GST
 
2 x Workshops
Day 1 & Your Choice Of Day 2, 3 or 4 
$560 + GST
 
3 x Workshops
Attend day 1, then choose 2 or the remaining 3 workshops
$680 + GST
 
4 x Workshops (All)
Attend all 4 workshops
$890 + GST
 
Please note: unless you have completed a digitalbrief ‘Essentials’ workshop in the last 3 years,
participants must attend Day 1 before continuing onto further days.
 
 
 

Book Your Ticket Today

individual ticket PRICES with all inclusions ARE listed above. Payment can be made directly to digitalbrief via credit card or on invoice.

Are you looking for multiple tickets?
please email [email protected] FOR the details
Register

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