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Digital Marketing
Media Essentials

What We Do

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What We Do

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Section with points

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CONTENT OUTLINE

DIGITAL MARKETING & MEDIA ESSENTIALS

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Join The online Workshop

With two easy payment options

Private Coaching

$300 / Month

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Private Coaching

$300 / Month

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01

— Children Care Foundation

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01

— Children Care Foundation

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01

— Children Care Foundation

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01

— Children Care Foundation

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Amanda LeeCEO

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Mike StuartGraphic Designer

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Samanta KocsUI / UX Designer

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Tommy LeeManager

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Mila DinSupport

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What We Do

01.

— We Find & Fund

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02.

— We Build Networks

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03.

— We Strengthen

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04.

— We Educate

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05.

— We Provide Care

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06.

— We Consult

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What We Care For!

Bringing Dreams within Reach for Children

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Bringing Dreams within Reach for Children

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Bringing Dreams within Reach for Children

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Bringing Dreams within Reach for Children

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Bringing Dreams within Reach for Children

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Bringing Dreams within Reach for Children

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FAQ's

What is coaching?

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Who hires a life coach?

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Is coaching a type of therapy?

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How does one become a life coach?

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What is the difference between a coach and a consultant?

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Do you work with men?

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COURSE INCLUDES...

DIGITAL MARKETING & MEDIA ESSENTIALS ONLINE

DIGITAL MARKETING AND MEDIA STRATEGIC PRINCIPLES

Before heading into digital marketing examples, ideas, products and tech, the course will bring you ‘back to basics’ with core strategic digital marketing models, setting a framework for the learning ahead. During this component we will review multiple models and see their impact on digital marketing.

AUSTRALIA’S DIGITAL LANDSCAPE AND TRENDS

Understand the changing trends within Australia’s digital media landscape is fundamental to creating great digital marketing strategy and outcomes. We’ll refer to select research across the industry to paint an unbiased picture of the current landscape. All research papers will be available to download following the course, within the online learning area.

OWNING OWNED MEDIA

Take a look at the two dominant strategies of owned media production and learn helpful tools and tricks to optimise your website. With these insights you’ll be able to refine the impact of traffic and audiences across your owned platforms to achieve your marketing goals.

CONTENT MARKETING STRATEGY

Content marketing has long been a buzzword and many brands are making it key to their marketing strategies. This part of the course will outline the major opportunities and challenges that content marketing provides. We highlight this through case study analysis, reviews of strategic models and helpful marketing tools and on-screen demonstrations.

10 STEPS TO SOCIAL MEDIA

Social media strategies can be grouped into common strategies that are applied over and over again across the industry. We boil down every social media strategy into 10 convenient steps allowing you to benchmark your strategies.

MANAGING AND BUYING DIGITAL PAID MEDIA

Through a unique approach, get insights on the structure of digital paid media so you can increase your confidence when dealing with paid media buys. You’ll be more confident spending your budgets, and pushing back on your media agency as you’ll have the inside knowledge on managing your digital paid media investment.

PROGRAMMATIC MEDIA PRIMING

Watch and learn as we outline the two major programmatic processes and delve into the current landscape so you can finally understand this often complex topic. Through the session we will review the major players and outline multiple measures for how you can protect your brand when purchasing programmatic.

DELVING INTO DATA AND ANALYTICS

Learn about and witness firsthand both the communication and commercial opportunities popular analytics programs can provide marketers. You’ll also learn how you can automate this process to save you stacks of time and energy.

MARKETING AUTOMATION WORK

Marketing automation is potentially one of the most underrated digital marketing opportunities available right now. Using one lucky participant’s brand, the attendees will walk through a live demonstration, creating an automation strategy and developing an outline for their marketing automation program.

MEASURING AND PRESENTING YOUR RETURN ON DIGITAL INVESTMENT

Some things change, others stay the same. We get to the bottom of measurement and reporting issues around attribution & vanity metrics by cutting through the mountains of crap around reporting. Build your confidence – so that you’ll never fear analysing a digital media report again – by learning a simple six step process to digital marketing and media reporting.

What Others Say

Dorothy Palmer

Job Title

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Randy Tran, New York

Job Title

“Voluptatum aspernatur ullamcorper hymenaeos. Saepe pretium voluptas ut velit augue, eget.Recusandae rerum, mus commodo tempora deserunt, nesciunt congue quod torquent suspendisse mauris.Voluptatem doloribus nihil !”

Dorothy Palmer

Job Title

“Voluptatum aspernatur ullamcorper hymenaeos. Saepe pretium voluptas ut velit augue, eget.Recusandae rerum, mus commodo tempora deserunt, nesciunt congue quod torquent suspendisse mauris.Voluptatem doloribus nihil !”

Randy Tran, New York

Job Title

“Voluptatum aspernatur ullamcorper hymenaeos. Saepe pretium voluptas ut velit augue, eget.Recusandae rerum, mus commodo tempora deserunt, nesciunt congue quod torquent suspendisse mauris.Voluptatem doloribus nihil !”

Face to Face / Virtual
Skills Workshops Online
Strategy Workshops Online