FACE-TO-FACE / VIRTUAL / ON-DEMAND
Could you be more confident wORKING WITH digital CHANNELS?
OUR 'DIGITAL MARKETING ESSENTIALS' WORKSHOPS ARE DESIGNED TO:
- Fast Track your digital marketing confidence across a wide range of digital marketing channels
- Assist with the prioritisation of digital strategies and tactics to fuel the growth of your business and brand across multiple digital channels
- Participate more effectively in meetings, discussions and decisions about digital marketing areas outside your expertise
- Make confident and strategic decisions on working with digital channels
- Identify leading digital marketing strategic models to link/compare to your current practices and highlight potential areas for development
- Analyse various digital media-inspired strategies and their results
- Identify smart digital tools and resources to assist with your ongoing work after this workshop
WHO SHOULD ATTEND DIGITAL ESSENTIALS?
- Marketing generalists across any side of the marketing fence
- Consultants who need to up update their digital strategic knowledge
- Creative agency account managers who want to up their digital strategy game to lead and influence the client at a deeper level
- A digital specialist who has deep knowledge in one area (e.g. SEM or Programmatic) who wants to broaden their skills set beyond this discipline
- Media agency professionals who want to grow outside of straight media buying to add more value to their clients business and careers
- Anyone who has a side hustle or project who wants to leverage digital marketing channels to launch of sell their idea or concept
Are you ready to upgrade your knowledge & CONFIDENCE WORKING WITH digital marketing?
LEARN MORE ABOUT THE 12 ONLINE WORKSHOPS WITHIN DIGITAL MARKETING ESSENTIALS ONLINE
Digital Marketing and Media Strategic Principles 1
Bring you ‘back to basics’ with core strategic digital marketing models
Australia’s Digital Landscape and Trends
Understand the changing trends within Australia’s digital media landscape is fundamental to creating great digital marketing strategy and outcomes
Digital Marketing and Media OBJECTIVE SETTING
We will review multiple models and see their impact on digital marketing
Owning Owned Media
Take a look at the two dominant strategies of owned media production and learn helpful tools and tricks to optimise your website
Search Marketing Strategy (SEM&SEO)
We take look at the major areas of both search engine marketing & search engine optimisation so you can get your search marketing programs aligned and running correctly
10 Steps to Social Media Strategy
We boil down every social media strategy into 10 convenient steps allowing you to benchmark your strategies
Programmatic Media Priming
Watch and learn as we outline the two major programmatic processes and delve into the current landscape so you can finally understand this often complex topic
Delving into Data and Analytics
Learn about and witness both the communication and commercial opportunities popular analytics programs can provide marketers
Content Marketing Strategy
Content marketing has long been a buzzword, we will outline the major opportunities and challenges that content marketing provides
EMAIL & Marketing Automation AT Work
Marketing automation is potentially one of the most underrated digital marketing opportunities available right now
Measuring and Presenting Your Return on Digital Investment
We get to the bottom of measurement and reporting issues around attribution & vanity metrics by cutting through the mountains of crap around reporting
DIGITAL MARKETING TOOLS, TRICKS, TIPS & HACKS
Our digital marketing and media tricks, tools and techniques will help you save time, increase budget efficiencies and streamline communications working with third parties
PARTICIPATING BRANDS IN 'ESSENTIALS' CONTENT
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What PARTICIPANTS Say
“Nearly six months on and I can’t believe how many tools & learning I use day-to-day in my job with clients from Digital Essentials training.”
Renee PantasDigital Specialist | Bossman Marketing 
“As a digital marketing and social media officer I found the course content very engaging. Russell broke down some complex ideas and software into very clear examples which I have not experienced before”
Caitlin PiersonDigital Marketing Officer | Port Stephens City Council 
“Digital Essentials training has been a great training course and I have learned so much over the course. I now have a much greater confidence in discussing digital marketing which I know will have my clients and my career”
Holly JacksonSenior Account Manager | The Zoo Agency 
“Russ is a highly experienced trainer within the digital marketing and media space. He provides clarity of concepts in a simple and easy to understand way – adding relevant examples from different industries. The confidence within the team is evidently clear.”
Tracey RasoManaging Director | Revlon Australia 
“Digital marketing is a mine-field. Russell gives you a map to navigate your way through. I will use this “Essential” knowledge everyday. It’s really helped launch my confidence and energy to keep learning more about digital marketing”
Amy Kingston-SmithMarketing Manager | Revlon Australia 
“Russ is awesome, engaging and energetic. I’ve been in marketing for many years and have completed lots of training courses & this has easily been the most useful and relevant to my current job, future decision and career. Two days of training have never gone faster! Thanks heaps Russ!”
Emily GrahamPublic Relations Coordinator | Port Stephens City Council 
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JOIN THE ONLINE WORKSHOPS WITH TWO EASY PAYMENT OPTIONS
Complete Package (12)
Digital Marketing Essentials Online
$ 997
+GST
-
($55% off! Effectively $97 per workshop!)
WHAT’S INCLUDED IN THE WORKSHOP?
Our ‘Essentials’ workshop is designed to bring you up to speed and rapidly increase your confidence in digital marketing and media. The workshop is strategic in nature & covers a wide range of areas within the digital marketing and media landscape. We often deliver this workshop in partnership, named Mumbrella Digital Essentials.
01.
Digital Marketing And Media Strategic Principles 1
Before heading into digital marketing concepts, products and the tech, this workshop will bring you ‘back to basics’ with core strategic digital marketing models, setting a framework for the learning ahead. During this component we will review multiple models and see their impact on digital marketing.
02.
Australia’s Digital Landscape And Trends
Understand the changing trends within Australia’s digital media landscape is fundamental to creating great digital marketing strategy and outcomes. We’ll refer to select research across the industry to paint an unbiased picture of the current landscape. All research papers will be available to download following the workshop, within the online learning area.
03.
Digital Marketing And Media Strategic Principles 2
Before heading into digital marketing examples, ideas, products and tech, the workshop will bring you ‘back to basics’ with core strategic digital marketing models, setting a framework for the learning ahead. During this component we will review multiple models and see their impact on digital marketing.
04.
Owning Owned Media
Take a look at the two dominant strategies of owned media production and learn helpful tools and tricks to optimise your website. With these insights you’ll be able to refine the impact of traffic and audiences across your owned platforms to achieve your marketing goals.
05.
Search Marketing Strategy (SEM&SEO)
Take a look at the two dominant strategies of owned media production and learn helpful tools and tricks to optimise your website. With these insights you’ll be able to refine the impact of traffic and audiences across your owned platforms to achieve your marketing goals.
06.
10 Steps To Social Media Strategy
Social media strategies can be grouped into common strategies that are applied over and over again across the industry. We boil down every social media strategy into 10 convenient steps allowing you to benchmark your strategies.
07.
Programmatic Media Priming
Watch and learn as we outline the two major programmatic processes and delve into the current landscape so you can finally understand this often complex topic. Through the session we will review the major players and outline multiple measures for how you can protect your brand when purchasing programmatic.
08.
Delving Into Data And Analytics
Learn about and witness both the communication and commercial opportunities popular analytics programs can provide marketers. You’ll also learn how you can automate this process to save you stacks of time and energy.
09.
Content Marketing Strategy
Content marketing has long been a buzzword and many brands are making it key to their marketing strategies. This part of the workshop will outline the major opportunities and challenges that content marketing provides. We highlight this through case study analysis, reviews of strategic models and helpful marketing tools and on-screen demonstrations.
10.
Marketing Automation Work
Marketing automation is potentially one of the most underrated digital marketing opportunities available right now. Using one lucky participant’s brand, the attendees will walk through a live demonstration, creating an automation strategy and developing an outline for their marketing automation program.
11.
Measuring And Presenting Your Return On Digital Investment
Some things change, others stay the same. We get to the bottom of measurement and reporting issues around attribution & vanity metrics by cutting through the mountains of crap around reporting. Build your confidence – so that you’ll never fear analysing a digital media report again – by learning a simple six step process to digital marketing and media reporting.
12.
Streamlining Digital Marketing Processes
Over the years of digital marketing we’ve learned, experimented and implemented many digital marketing and media tricks, tools and techniques. In this workshop we share many of our favourite processes with you. This will help you save time, increase budget efficiencies, and streamline communications working with third parties. This workshop also works as a sneak-peak into our digital marketing skills workshops.
PLUS an exclusive invitation to join the “digital essentials grads” Facebook Group for content updates only and discussions with Russ (only available to online and face-to-face graduates)
PLUS a risk-free 30 Day Money Back Guarantee from date of purchase
Your Digital Marketing Essentials Online login will be sent to your nominated email account within minutes after checkout.
Are you are a business or corporate requiring multiple logins?
Email [email protected] with your requirements and we will get straight back to you.
Need to ask a question? Email us!
[email protected]