'Essentials' On-Demand
Our most popular workshop, Digital Marketing & Media Essentials is also available ‘on-demand’.
Workshop Overview
- Fast Track your digital marketing confidence across a wide range of digital marketing channels
- Assist with the prioritisation of digital strategies and tactics to fuel the growth of your business and brand across multiple digital channels
- Participate more effectively in meetings, discussions and decisions about digital marketing areas outside your expertise
- Make confident and strategic decisions on working with digital channels
- Identify leading digital marketing strategic models to link/compare to your current practices and highlight potential areas for development
- Analyse various digital media-inspired strategies and their results
- Identify smart digital tools and resources to assist with your ongoing work after this workshop
Learning Outcomes
Ultimately, the learning outcomes are designed to ensure all participants are more ……..
- Harness the art of writing head turning headlines to maximize sales, leads or engagement.
- The importance of a powerful headline and why it will save you money, time, effort and resources.
- Leverage FREE online resources to guide your creative process when building killer headlines.
- How two world renowned research papers have proven a shortcut in the creative process for headline development.
- Learning Outcome
- Learn to increase the punch in your next headline by following an easy, four part, strategic framework.
- How to gather instant feedback on your headline to increase your engagement.
- …. plus access to many more resources including hand picked articles, videos and tools within the “Learn More” section
Major Content Sections
Through the duration of the workshop we cover these major content sections.
- Digital Marketing Strategic Models
- Australian Digital Landscape
- Objective Setting & MMOTGC
- Owned Media
- SEM & SEO
- Social Media
- Digital Marketing With Data
- Programmatic Media
- Reporting & ROI
- Content Marketing
- Email Marketing & Marketing Automation
- Consumer Journey
- Digital Marketing Tools, Tips, Tricks & Hacks
Who Should Attend?
The workshop will be relevant for the below participants. This can be tailored further for in-house training.
- Marketing generalists across any side of the marketing fence
- Consultants who need to up update their digital strategic knowledge
- Creative agency account managers who want to up their digital strategy game to lead and influence the client at a deeper level
- A digital specialist who has deep knowledge in one area (e.g. SEM or Programmatic) who wants to broaden their skills set beyond this discipline
- Media agency professionals who want to grow outside of straight media buying to add more value to their clients business and careers
- Anyone who has a side hustle or project who wants to leverage digital marketing channels to launch of sell their idea or concept
Workshop Format & Timings
This workshop is recorded in 8 segments from a 2-day workshop delivered on Zoom. Each segment is approximately 1 – 1.5 hours in duration. The in-class workbook can be downloaded in PDF format.
Testimonials & Participant Comments
An informative and excellent learning tool, especially for those who need to get up to speed on their Digital Marketing Skills quick smart, or for those generalist, integrated and digital marketers who want to complement their marketing skills! I found the course content to be highly engaging, with up to date content, case studies, a range of fantastic tools and resources to use, and very easy to understand. Looking forward to applying these learnings and tools to help me grow and learn to become an even better integrated Marketer and generate even better results for my marketing campaigns in the future!
As a marketing uni grad, these courses have been a great kick-starter to my career in Marketing. Learning of the practical tips, tricks and tools used by everyday marketers is a great balance against the heavily focused, theoretical side of University, and has provided me with the tailored, industry knowledge that sets me apart from most graduates in this day and age. I truly loved being part of this program and will often be referring back to these courses whenever I encounter a new challenge that can be solved with some of these awesome tools.
Trainer Comments & Related Workshops
For participants who can’t get to, or wait for a ‘live’ version of Essentials, this is the next best option for them.
During customised, in-house engagement with clients, we often include this workshop to extend learning beyond our initial engagement.