The A-Z Of Content Marketing Strategy Workshop

Workshops designed to increase the digital marketing strategic decision making outcomes, confidence and capabilities of marketing teams.

Workshop Overview

As your target market digital consumption grows, brands now need to have a thorough content strategy developed to cut through and be effective. This masterclass provides you the indispensable skills needed to design and refine your content strategy in a complete, end-to-end customer journey.

With so many digital channels available to marketers, measuring and presenting your content marketing ROI to your stakeholders is now the key to growth. This workshop is also designed to give you the strategy and tools you need to achieve your maximum ROI on content investments. By the end of this course, you will be able to utilise your planned content marketing across paid, owned and earned media channels to its fullest potential.

Learning Outcomes

By the end of this workshop, you will be more confident with up-to-date working knowledge across content marketing and you will be able to:

Learn the content marketing strategy process from start to finish
Plan content marketing across paid, owned and earned media channels
How to get maximum ROI on content investments
How to present content strategy to internal & external partners
How to measure and present content marketing ROI to your stakeholders

Major Content Sections

Through the duration of the workshop we cover these major content sections.

Develop a content marketing strategy from start to finish
Extend the life of your content for maximum return on investment
Repurpose content across many marketing channels
Confidently communicate your content marketing strategy to stakeholders
Evaluate and improve upon your existing content marketing strategy
Use many free and low cost tools and models to build out your strategy

Who Should Attend?

The workshop attracts a wide audience from the marketing industry. From Marketing managers, agency account managers & consultants, who all wish they were more confident working with digital marketing including:-

Marketing professionals who design digital marketing strategies
Junior to mid-level account services managers who engage with the client or team across strategy
Traditional media planners who do not work in digital media planning, looking to grow their skills and confidence to work more effectively with digital professionals and clients
Media agency professionals who want to grow outside of straight media buying to add more value to their clients' business and careers

Workshop Format & Timings

The workshop is typically delivered face-to-face or virtually via Zoom. Workshop timings are typically one full day of training, or 2 x 1/2 days. Client’s may choose to have half day sessions delivered over consecutive days, or choose longer breaks between training days.

The Digital Marketing Essentials workshop is available ‘on-demand’.

Testimonials & Participant Comments

I attended Russell’s two-day Digital Essentials workshop to support my role as a Director with the Australian Fencing Federation, hoping to learn about options for increasing our sport's profile and keeping people engaged. The workshop was ideal for someone with limited marketing background and Russell's intelligent and engaging delivery ensured I left buzzing with ideas. Russell made sense of a complex digital landscape and gave a lot of practical advice on how to harness its power. He offered creative options for improving my sport's DIY marketing and gave me the confidence to invest in paid media and advertising as part of a clearly defined marketing strategy.

I just completed the 2 day Digital Essentials course with Russell and was extremely impressed by the workshop content and his engaging, knowledgeable and enthusiastic approach. Having run remote digital workshops for groups of people from many backgrounds in many locations, I know how hard it can be to keep everyone focused and engaged, but Russell nailed it. The content was really well paced, never overwhelming and at the conclusion of the course my head was spinning with new insights and invaluable knowledge I certainly will be able to apply to progressing our marketing strategies. I can't recommend Russell's workshop highly enough.

Trainer Comments & Related Workshops

This workshop provides individuals with everything they need to know when it comes to developing strategies for their content and its marketing. They learn how to create the strategy, who to target, and how to get the best ROI.

This workshop works in conjunction with our other courses related specifically to creating and developing content.