The A-Z Of Content Marketing Strategy Workshop
Workshops designed to increase the digital marketing strategic decision making outcomes, confidence and capabilities of marketing teams.
As your target market digital consumption grows, brands now need to have a thorough content strategy developed to cut through and be effective. This masterclass provides you the indispensable skills needed to design and refine your content strategy in a complete, end-to-end customer journey.
With so many digital channels available to marketers, measuring and presenting your content marketing ROI to your stakeholders is now the key to growth. This workshop is also designed to give you the strategy and tools you need to achieve your maximum ROI on content investments. By the end of this course, you will be able to utilise your planned content marketing across paid, owned and earned media channels to its fullest potential.
By the end of this workshop, you will be more confident with up-to-date working knowledge across content marketing and you will be able to:
Major Content Sections
Through the duration of the workshop we cover these major content sections.
Who Should Attend?
The workshop attracts a wide audience from the marketing industry. From Marketing managers, agency account managers & consultants, who all wish they were more confident working with digital marketing including:-
Workshop Format & Timings
The workshop is typically delivered face-to-face or virtually via Zoom. Workshop timings are typically one full day of training, or 2 x 1/2 days. Client’s may choose to have half day sessions delivered over consecutive days, or choose longer breaks between training days.
The Digital Marketing Essentials workshop is available ‘on-demand’.
Testimonials & Participant Comments
Trainer Comments & Related Workshops
This workshop provides individuals with everything they need to know when it comes to developing strategies for their content and its marketing. They learn how to create the strategy, who to target, and how to get the best ROI.
This workshop works in conjunction with our other courses related specifically to creating and developing content.