Strategic Digital Marketing In 2024
Workshops designed to increase the digital marketing strategic decision making outcomes, confidence and capabilities of marketing teams.
Workshop Overview
Digital marketing channels are now strongly integrated into the overall marketing strategy for any business or brand. In order to develop a successful, fully integrated & modern marketing strategy, marketers must be across the most current digital marketing channel strategies. With these strategies in mind, the executive must be able to communicate these strategies to the broader business using strategic models and processes for stakeholder buy-in.
Assuming base level strategic knowledge of digital marketing and channels from experience or knowledge gained from our Digital Marketing Fast Track or Essentials workshops, this 1-day workshop focuses on the latest developments & challenges within each digital opportunity, and how to communicate & structure these to stakeholders through various digital strategic models.
The 1-day workshop spans content across social media, digital consumer trends, automated customer service/chat bots, leveraging data and much more. We update and upskill marketing executives across the full breadth of channels, techniques & strategic models, and show you how to communicate this both internally and externally to the business.
Learning Outcomes
By the end of this workshop, you will be more confident with up-to-date working knowledge across content marketing. By the end of the workshop, you will know:-
- How to use cutting-edge digital marketing strategy
- How to leverage data across an organisation
- To look to the now and the future of the leaders of the industry – Google & Facebook
- Marketing and business automation strategies to save on the bottom line and increase the top line
- Countless models to frame your strategy to your stakeholders
- Digital transformation approaches, with practical examples
Major Content Sections
Through the duration of the workshop we cover these major content sections.
- Digital Marketing strategies
- How to correctly use data
- How to transform things digitally
- How to use automation strategies
- Impact of social media
- Understanding digital consumer trends
- Using automated customer service bots
- A strong understanding of communication
- Being aware of latest developments
- How to work with stakeholders
- Taking your digital skills to the next level
Who Should Attend?
The workshop attracts mostly senior members from the marketing industry. From Marketing managers, agency account managers & consultants, who all wish they were more confident working with digital marketing including:-
- Marketing executives who already have a solid strategic base of digital marketing channel knowledge
- Marketers who are seeking to further develop their digital marketing strategy capability
- Marketers who are less hands-on who wish to be updated and upskilled across the latest digital marketing capabilities and trends
- Marketers who need to communicate digital marketing strategy to senior stakeholders or clients at a higher level
- Participants who have completed Digital Marketing Fast Track who wish to develop and present digital, or marketing strategy to internal or external stakeholders.
Workshop Format & Timings
The workshop is typically delivered face-to-face or virtually via Zoom. Workshop timings are typically one full day of training, or 2 x 1/2 days. Client’s may choose to have half day sessions delivered over consecutive days, or choose longer breaks between training days.
Testimonials & Participant Comments
Trainer Comments & Related Workshops
With this workshop, it is closely related to our Digital Marketing Fast Track, so it may be beneficial for clients to have already completed that course. Overall, this workshop will enhance their skills in developing workable, and effective strategies. for moving forward.