How To Track & Analyse Your Digital Marketing To Prove Your ROI

It’s time to make up with google analytics and others you’ve never heard about before!

Workshop Overview

Whether you are a digital marketing beginner or a seasoned pro, this course is for you! We show you how to use the world’s most popular tracking tools without the technical jargon. Allow us to show you how to set up cross tracking platforms, so you have single dashboards that can tell you what’s working and what’s not, so you can take action FAST.

To make friends with Google Analytics. A lot has changed since your sidelined it and said it was someone else’s job 😉
Save time making silly mistakes by using our unique techniques to implement and understand tracking analytics
Save your marketing budget using Digital Brief’s favourite digital marketing dashboard tools, absolutely FREE!
Generate business opportunities and give your campaigns a boost with a step by step guide to building your automated and customised reporting dashboard

Learning Outcomes

Ultimately, the learning outcomes for our Track and Analyse workshop are designed to ensure all participants know ……..

How to track every link you’ll ever give a JV partner, for online advertising, or in every email, and into the world's largest analytics platform – for FREE!
How to make friends with Google Analytics again… a lot has changed since you’ve logged in last!
How to set up an automated and customised reporting dashboard so your key stakeholders and partners can keep track of results.
How to Harness Marketing Technology to gather important insights within your Digital Marketing Strategy.
Build a Digital Marketing dashboard using expert tools, absolutely FREE.
How the new breed of analytics and tracking tools will change the face of Marketing around the globe.
Where to find the best in-depth training into popular digital marketing reporting tools
…. plus access to many more resources including hand picked articles, videos and tools within the “Learn More” section

Major Content Sections

Through the duration of the workshop we cover these major content sections.

How to better use Google Analytics
How to keep track of results
How to track your links and make sense of them
How to learn the most popular reporting tools
How to keep ahead of the curve with more insights

Who Should Attend?

The workshop will be relevant for the below participants. This can be tailored further for in-house training.

Marketers who thought Google Analytics was for someone else and need to be brought up to speed on not only this, but other reporting tools.
People involved in marketing budgets who want to understand those key link reports.
Website owners who want to better understand their advertising and links.
Individuals who wish to track the success of their own online advertising and marketing.

Workshop Format & Timings

This workshop is available in on-demand. You may purchase this as a standalone workshop, or bundled within Digital Skills Advantage. Depending on prior experience, standalone on-demand workshops can take 30 minutes to 90 minutes to complete.

Testimonials & Participant Comments

The tracking & ROI workshop is a great complement to an existing understanding of the subject, adding an additional layer of depth to areas such as UTM tagging and Google Analytics. Each section of the course is a great bite-sized piece that delivers handy navigation tips within different digital marketing platforms to ensure you prove your campaign ROI.

I’m enjoying these online courses and already seeing lot’s of value. It’s a perfect way to stay current in our ever-changing industry. The information provided is relevant and the learning methods engaging. I find the courses super easy to follow and implement in my day-to-day, with plenty of new ideas to take away. Russ is an inspiring facilitator, who explains things in simple terms, relating back to real-life examples.

Trainer Comments & Related Workshops

Google Analytics has come a long way and marketers should not be afraid of it anymore! This is a gentle introduction/re-introduction to this tool, plus many others, to help you be more confident reporting to stakeholders. This workshop does not cover GA4 at present.