How To Track & Analyse Your Digital Marketing To Prove Your ROI
It’s time to make up with google analytics and others you’ve never heard about before!

Workshop Overview
Whether you are a digital marketing beginner or a seasoned pro, this course is for you! We show you how to use the world’s most popular tracking tools without the technical jargon. Allow us to show you how to set up cross tracking platforms, so you have single dashboards that can tell you what’s working and what’s not, so you can take action FAST.
- To make friends with Google Analytics. A lot has changed since your sidelined it and said it was someone else’s job 😉
- Save time making silly mistakes by using our unique techniques to implement and understand tracking analytics
- Save your marketing budget using Digital Brief’s favourite digital marketing dashboard tools, absolutely FREE!
- Generate business opportunities and give your campaigns a boost with a step by step guide to building your automated and customised reporting dashboard
Learning Outcomes
Ultimately, the learning outcomes for our Track and Analyse workshop are designed to ensure all participants know ……..
- How to track every link you’ll ever give a JV partner, for online advertising, or in every email, and into the world's largest analytics platform – for FREE!
- How to make friends with Google Analytics again… a lot has changed since you’ve logged in last!
- How to set up an automated and customised reporting dashboard so your key stakeholders and partners can keep track of results.
- How to Harness Marketing Technology to gather important insights within your Digital Marketing Strategy.
- Build a Digital Marketing dashboard using expert tools, absolutely FREE.
- How the new breed of analytics and tracking tools will change the face of Marketing around the globe.
- Where to find the best in-depth training into popular digital marketing reporting tools
- …. plus access to many more resources including hand picked articles, videos and tools within the “Learn More” section
Major Content Sections
Through the duration of the workshop we cover these major content sections.
- How to better use Google Analytics
- How to keep track of results
- How to track your links and make sense of them
- How to learn the most popular reporting tools
- How to keep ahead of the curve with more insights
Who Should Attend?
- Marketers who thought Google Analytics was for someone else and need to be brought up to speed on not only this, but other reporting tools.
- People involved in marketing budgets who want to understand those key link reports.
- Website owners who want to better understand their advertising and links.
- Individuals who wish to track the success of their own online advertising and marketing.
Workshop Format & Timings
This workshop is available in on-demand. You may purchase this as a standalone workshop, or bundled within Digital Skills Advantage. Depending on prior experience, standalone on-demand workshops can take 30 minutes to 90 minutes to complete.
Testimonials & Participant Comments
Trainer Comments & Related Workshops
Google Analytics has come a long way and marketers should not be afraid of it anymore! This is a gentle introduction/re-introduction to this tool, plus many others, to help you be more confident reporting to stakeholders. This workshop does not cover GA4 at present.