Digital Skills Advantage
Now available on-demand, we showcase the best ‘hands-on’ skills digital marketers need to know.

Workshop Overview
The online & on-demand version of our ‘Skills’ workshop, including bonus content not delivered in the classroom or virtual format!
- Rapidly increase your digital marketing confidence across a wide range of hands-on digital marketing areas
- Stretch your shrinking marketing budget further by sharing tools, technology, tips and strategies to deliver quality work at a lower cost
- Give you the latest digital marketing skills knowledge with short, snackable video based lessons
- Save your valuable time by showing you the most efficient and effective methods of delivering digital marketing
- Help you evaluate the actual work required to deliver digital marketing from suppliers
- Show you the tools to bring many digital marketing activities in-house
- Increase the marketing results your business or brand is currently achieving from digital channels
- Help marketers who are out of work upgrade their skills so they can shine at their next job interview, or win their next client!
Learning Outcomes
Ultimately, the learning outcomes are designed to ensure all participants are more ……..
- Generate stronger digital results with deeper consumer insights across digital channels.
- How to evaluate your current or prospective social media partners
- Create quality video content, without hiring an expensive producer
- Productivity tools and processes designed for marketers large and small
- Generate stronger digital results with deeper consumer insights across digital channels
- Productivity tools and processes designed for marketers large and small
- Compose the most eye-catching headlines
- DIY SEO & SEM to increase your search performance
- Generate Market/Competitive Insights from your desk
Major Content Sections
Through the duration of the workshop we cover these major content sections.
- 7 Headline Generation Startegies For Maximum Engagement
- How to create image and GIF based creative without an agency!
- Social Influencers… How to evaluate your current or prospective social media partners
- Create video based content without burning a hole in your budget
- Marketers: Work smarter not harder! Productivity tools for all of us
- How to find key consumer insights for effective content & social media marketing
- How to track & analyse your digital marketing to prove your ROI
- Tactics & Strategies to turn more visitors to customers or client (many are free!)
- It's time for DIY SEO & SEM to increase your search performance
- How To Generate Market/Competitive Insights from your desk
Who Should Attend?
This workshop appeals to a wide variety of marketers across APAC
- Marketers who want to sharpen their digital marketing skills, who prefer to learn in plain english (without the technical jargon)
- Smaller marketing teams who run digital marketing in-house who are looking to save costs
- Brands bringing digital capability in-house to maintain a higher degree of control in digital marketing
- Consultants who wish grow their skills in digital marketing
- Agencies (of all types) looking to grow digital capability, products & efficiency
- Communication managers from local, state and federal government departments who don’t have the luxury of larger marketing budgets
Workshop Format & Timings
This workshop is delivered on-demand. Each module will take 30 – 90 minutes to finish depending on experience and exercises completed. On average, participants can finish this workshop in one full day.
For participants who prefer to learn live in a virtual or face-to-face environment, please review the following workshops:
How to build compelling content for social & digital channels
Testimonials & Participant Comments
Trainer Comments & Related Workshops
This is the most comprehensive digital skills learning product on the marketplace today.
Each element can be purchased individually, looking by looking at all on-demand workshops.
This is a must for more hands-on marketers who need to learn the ‘how-to’ of digital.
Knowledge contained within will give young graduates or ladder climbing marketers an unfair advantage over their competition.