Social Influencers… How To Evaluate Your Current Or Prospective Social Media Partners
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Workshop Overview
Reduce your risk and save time and money assessing, sourcing and partnering with social media partners, using expert tips and tricks covered in this workshop.
We will show you how to spot the fakes and leverage leading international resources to find social influencers, as well as track the outcomes of social influencer marketing. This is a practical and comprehensive course designed to build your knowledge and skills in order to harness the potential of social influencer led digital marketing.
- How to increase the effectiveness of your social media strategies by leveraging key social influencers to increase your business and marketing goals
- Develop an eye for detail that will question third party work
- Foster innovation with stronger and targeted marketing communications
- Save thousands of dollars using DIY strategies and tactics
- Discover the professional in you, with an exciting, fulfilling career and a pathway to get that promotion!
Learning Outcomes
Ultimately, the learning outcomes in our Social Influencers workshop are designed to ensure all participants know ……..
- How to find thousands of social influencers who are working under the radar
- How to track outcomes of your social influencer marketing
- Sourcing techniques to find the hidden-gems of influencers
- A list of targeted screening questions you need to ask before you invite a social influencer to work with you or your brand
- How to partner with social influencers while safely using a cautious approach
- Spot the fakes! Several techniques to evaluate fake social influencers
- How to use a leading international resource to find and select social influencer tools
- . plus access to many more resources including hand picked articles, videos and tools within the “Learn More” section
Major Content Sections
Through the duration of the workshop we cover these major content sections.
- Identifying the right social influencers for your brand
- Finding those influencers flying under the radar
- Spotting fakes that won't help your brand
- How to use the right tools
- Finding hidden gems to boost brand awareness
Who Should Attend?
- Marketers searching for new information on how to include social influencers into their marketing strategy.
- Content managers wishing to learn about new ways to get their content out to a new audience.
- Digital experts who wish to expand their knowledge and understanding into a new area.
- Business owners who have heard about social influencers and want to learn more.
- Individuals building their own online presence.
Workshop Format & Timings
This workshop is available in on-demand. You may purchase this as a standalone workshop, or bundled within Digital Skills Advantage. Depending on prior experience, standalone on-demand workshops can take 30 minutes to 90 minutes to complete.
Testimonials & Participant Comments
Trainer Comments & Related Workshops
Our social influencers workshop brings detailed information on this form of marketing to individuals who attend. It works well in conjunction with our content marketing workshop.